Encode Winning Rules → Generate Creatives → Score & Ship
These rules are distilled from creative forensics across SemperK9, SoldierStrong, NCPD, and more.
250–500 chars for MMS. Shorter for SMS. SemperK9's top performers avg 320+ chars. Under 200 leaves money on the table.
NCPD: 72% of top-tier creatives use wife/family voice. "My husband risks his life..." outperforms institutional copy 3:1.
SemperK9: MMS yields 4.2x more per send than SMS. Always lead with MMS; SMS is the follow-up or budget play.
NCPD data: Thu/Fri sends outperform Mon-Wed by 23%. Weekend okay for urgency plays. Avoid Tuesday.
SoldierStrong: Dana Perino 1st-person copy delivered 7x yield. Any recognizable authority voice amplifies.
SemperK9 Wreaths Across America: $0.657/send — highest single campaign yield. Tie creative to real-world events.
NCPD: 90% of top creatives include time pressure. Deadlines, matching gifts, "before midnight" — always include urgency.
SemperK9: Named dogs (Indy, Nelli, Yuma) with photos outperform generic "a service dog" by 2.8x.
Higher asks ($50+) reduce conversion. $25 is the sweet spot for cold/warm lists. Reserve $50+ for D10/proven donors.
SoldierStrong: Rotating between 3+ voices prevents fatigue. Same voice 3x in a row = 40% yield drop.
Personalization ({first_name}) in opener lifts CTR 18%. But NEVER in the ask — feels transactional.
SemperK9: Founder intro ("I'm Chris Baity, Marine veteran...") establishes credibility. Works for ALL orgs — founder-first framing.
Design controlled experiments. Change ONE variable at a time.
Justin, this tool you're looking at? It's a demo of what you'd sell.
| Tier | What They Get | Price/mo |
|---|---|---|
| Starter | 10 creatives/mo, scoring, rules playbook | $2,500 |
| Growth | 40 creatives/mo, A/B design, monthly forensics report | $7,500 |
| Enterprise | Unlimited, custom rules engine, weekly strategy call, dedicated agent | $15,000–$25,000 |
Your cost: ~$200/mo Claude Max + ~2 hrs/week oversight per client. AI does the generation; you do the strategy and QA. That's 90%+ margins.
| Day | Action | Output |
|---|---|---|
| Mon | Package this dashboard + your forensics reports as a "sample audit" | Sales deck / landing page |
| Tue | Identify 10 political/nonprofit orgs spending $50K+/mo on SMS fundraising | Prospect list (FEC data, WinRed/ActBlue public reports) |
| Wed | Write 3 cold emails: "I cut creative production time 80% — here's how" | Email templates with case study data |
| Thu | Post INBOUND 2026 talk on this exact topic (deadline Feb 18!) | Conference exposure → inbound leads |
| Fri | Substack article: "I Built an AI That Writes Better Fundraising Copy Than My Team" | 22K subscribers → warm leads |
The orgs sending millions of SMS/MMS messages per month are still writing creative manually. You've already proven AI-assisted creative matches or beats human-only output. Package that proof. Sell the system, not the labor.