TLH Agent OS — Leadership Dashboard
Owners • Missions • Systems • Connection map
Updated: 2026-02-19
Command & Governance
Command
Maestro
Owner: Paul
Mission: Set priorities, sequence initiatives, and run weekly operating cadence.
Live
  • Systems: Cron, Telegram, dashboards
  • Connects: All agents, weekly leadership review
Command
Ledger
Owners: Justin / Peter / Brett
Mission: Own CAC truth, attribution truth, and spend controls.
Partial
  • Systems: Google Ads API, GA4, CallRail, RingCentral, Clarity, Salesforce
  • Connects: Atlas, Concierge, Grace, Maestro
Brand & Demand
Penny
Owner: Brett
Mission: Content production engine for SEO, nurture, and authority.
Build
  • Systems: CMS, keyword backlog, content calendar
  • Connects: Lark, Piper, Herald
Lark
Owner: Debbie
Mission: Listing/social distribution + review velocity.
Build
  • Systems: Social scheduler, Mailchimp, GBP
  • Connects: Penny, Harbor, Piper
Atlas
Owner: Jason
Mission: Paid acquisition quality and CPQL optimization.
Build
  • Systems: Google Ads, landing pages, conversion tracking
  • Connects: Ledger, Concierge, Grace
Harbor
Owners: Debbie / Brett
Mission: Local SEO and Google Business Profile flywheel.
Build
  • Systems: GBP, review templates, local pages
  • Connects: Lark, Penny, Ledger
Herald
Owners: Justin / Tanya
Mission: PR pipeline for authority and referral lift.
Planned
  • Systems: Media lists, pitch templates, response tracker
  • Connects: Penny, Lark, Maestro
Acquisition Inputs
Beacon
Owner: Justin
Mission: Discover high-intent transition leads (obit/probate/property signals).
Partial
  • Systems: Obit feeds, Left Main property data, Salesforce
  • Connects: Scout, Grace, Postman
Scout
Owner: BD Owner
Mission: Build and activate partner referral channels.
Build
  • Systems: Research stack, CRM partner records, outreach templates
  • Connects: Beacon, Ranger, Bridge
Postman
Owner: Ops
Mission: Direct mail execution and matchback reporting.
Planned
  • Systems: Lob, address verification, campaign IDs
  • Connects: Beacon, Ledger, Grace
Piper
Owners: Justin / Jonathan / James
Mission: Nurture and alumni/referral conversion engine.
Partial
  • Systems: Mailchimp, Salesforce segments, sequence templates
  • Connects: Penny, Lark, Grace
Conversion & Ops
Grace
Owners: Justin / Tran
Mission: CRM intelligence, routing accuracy, stale-lead recovery.
Partial
  • Systems: Salesforce flows/reports, scoring, alerts
  • Connects: Beacon, Bridge, Ranger, Concierge
Echo
Owners: Justin / Jonathan / James
Mission: ISR quality and set-rate improvement.
Planned
  • Systems: Call transcripts, script QA, coaching loop
  • Connects: Concierge, Bridge, Ranger
Ranger
Owners: Tanya / Jaelynn / Jonathan
Mission: In-home consult conversion and Two Checks execution.
Planned
  • Systems: Consult checklist, CRM consult fields
  • Connects: Echo, Bridge, Grace
Bridge
Owners: Justin / Jonathan / Tanya / Jaelynn
Mission: Protect handoffs from drop-off and timing breaches.
Planned
  • Systems: Handoff SLA timers, breach alerts, stage tracking
  • Connects: Echo, Ranger, Grace
Concierge
Owner: Justin
Mission: Raise answer rate and booking reliability for inbound leads.
Build
  • Systems: RingCentral queue logic, call routing, callback workflow
  • Connects: Echo, Ledger, Grace
Pulse
Owners: Justin / Brett
Mission: Qualify web visitors and convert to consult bookings.
Planned
  • Systems: Chat widget, calendar integration, CRM creation
  • Connects: Concierge, Grace, Ranger
StackOps
Owners: Justin / Tran
Mission: Keep integrations healthy and observable.
Build
  • Systems: SF/GA/Ads/RC/CallRail/GBP monitors
  • Connects: All integration-dependent agents
How It Connects (Workflow Map)
Primary throughput path
Beacon→ Scout / Postman→ Grace→ Concierge→ Echo→ Bridge→ Ranger→ Piper
Control layer: Maestro (decisions) + Ledger (measurement) + StackOps (reliability).