Meetings Booked
15
9 SD · 3 OC · 1 LA · 2 Other
New Opportunities
14
9 SD · 5 OC
Total Leads
94
38 quality · 10 qualified · 1 connected
Wins This Week
2
$20,000 total revenue
Meetings by Day
🏆 This Week's Wins
Thomas Ave
San Diego · Closed this week
$12,000
Golfcrest Dr
San Diego · Closed this week
$8,000
Lead Quality Breakdown
| Category | Count |
|---|---|
| Quality Leads | 38 |
| ↳ Qualified | 10 |
| ↳ Connected | 1 |
| ↳ Working / New | 27 |
| Unqualified | 56 |
| Total Leads | 94 |
Total Leads
1,847
Sept–Dec 2025
After Junk Filter
1,031
56% pass rate
Qualified
207
20% of filtered
Opps Created
216
From qualified leads
Wins
65
46 SD · 7 OC · 12 LA
Lead-to-Win Funnel (Sept–Dec 2025)
?
Junk Filter Excludes:
Spam, Shopper, Out-of-service area, Unrelated to sale, Too small & no RE, Apartment/Mobile Home, Storage Unit, Not within time frame & no RE, HOA restrictions & no RE, Item Appraisal, Bad Data, Seamless.AI, Out-of-service area LA, Already sold (Property Sales AI)
Spam, Shopper, Out-of-service area, Unrelated to sale, Too small & no RE, Apartment/Mobile Home, Storage Unit, Not within time frame & no RE, HOA restrictions & no RE, Item Appraisal, Bad Data, Seamless.AI, Out-of-service area LA, Already sold (Property Sales AI)
Wins by County
Total Leads
514
Jan–Feb 2026
Opportunities
121
SD 76 · OC 24 · LA 18 · Other 3
Wins
13
SD 8 · LA 5 · OC 0
Win Revenue
$97,500
SD $69,500 · LA $28,000
Leads by Week
Lead Status Distribution
Unqualified Breakdown (352 total)
Opportunities by County
Total Wins (Sept–Dec)
65
Across all sources
Total Revenue
$528,900
Sept–Dec 2025
Avg Revenue / Win
$8,137
Across all counties
Wins by Source (Sept–Dec)
Holistic County View — "Paul's View"
* SD cost/win is low because 31 wins came from non-Google sources. Holistic view = total spend ÷ total wins regardless of source.
County Economics
| County | Ad Spend | Opps | Wins | Cost/Win | Avg Rev/Win | ROI |
|---|---|---|---|---|---|---|
| San Diego | $52,533 | 121 | 46 | $1,142 | $8,459 | 641% |
| Orange County | $51,331 | 66 | 7 | $7,333 | $6,186 | -16% |
| Los Angeles | $41,168 | 29 | 12 | $3,431 | $8,042 | 134% |
Lead-to-Win Funnel by Source
| Source | Leads | Filtered | Qualified | Wins | Overall Conv. | Filtered Conv. |
|---|---|---|---|---|---|---|
| Google Ads | 1,018 | 629 | 121 | 34 | 3.3% | 5.4% |
| Google My Business | 258 | 121 | 21 | 7 | 2.7% | 5.8% |
| Google Organic Best Rate | 80 | 47 | 19 | 6 | 7.5% | 12.8% |
🎯 Monthly Win Targets & Conversion Rates
Win Targets (per month)
Opp Win Rates
%
%
%
Lead→Qual / Filter Rate
%
%
SD Current (Avg/Mo)
11.5 wins EXCEEDS ✅
30 opps/mo · $13,133/mo ad spend
OC Current (Avg/Mo)
1.75 wins BELOW ❌
16.5 opps/mo · $12,833/mo ad spend
LA Current (Avg/Mo)
3.0 wins BELOW ⚠️
7.25 opps/mo · $10,292/mo ad spend
Ad Spend Split: PMAX vs Search
San Diego
Keep current split
Orange County
Fix process first
Los Angeles
⚠ Recommend: 0% PMAX / 100% Search
PMAX vs Search — Full Breakdown (Sept–Dec 2025)
| Campaign | Spend | Leads | Qualified | Qual % | Wins | $/Win | No-Response |
|---|---|---|---|---|---|---|---|
| SD PMAX | $13,000 | 111 | 20 | 18% | 3 | $4,413 | 67% |
| SD Search | $39,000 | 53 | 23 | 43% | 9 | $4,366 | 15% |
| OC PMAX | $12,000 | 139 | 15 | 11% | 1 | $12,327 | 78% |
| OC Search | $39,000 | 57 | 24 | 42% | 3 | $13,001 | 16% |
| LA PMAX | $4,000 | 30 | 0 | 0% | 0 | ∞ | 90% |
| LA Search | $38,000 | 64 | 19 | 30% | 8 | $4,695 | 12% |
Cost per Win: PMAX vs Search
Qualification Rate: PMAX vs Search
No-Response Rate Comparison
📋 Recommendations
SD: KEEP
Keep both PMAX & Search. PMAX works in San Diego — similar cost/win ($4,413 vs $4,366). 18% qualification rate is acceptable. Continue current 25/75 split.
OC: FIX
Fix process before increasing spend. 78% PMAX no-response rate is a people problem, not a channel problem. Cost/win is $12K+ on both channels — the issue is operational. Investigate lead follow-up process.
LA: KILL
Kill PMAX immediately. Redirect budget to Search. 0 qualified leads and 90% no-response from PMAX. Search performs well ($4,695/win, 30% qual rate). Reallocate the ~$1K/mo PMAX budget to Search campaigns.