📋 The Big Picture
Every week, thousands of estate sales happen across California. Behind each sale is a family going through a transition — often selling a home, downsizing, or handling an inheritance. These are exactly the families TLH serves.
The Estate Sales Outreach System connects TLH with estate sale companies before they finish their sale, positioning us as the natural next step for families who need to sell the property.
Scrape Listings
Weekly pull from EstateSales.net
Filter & Match
Target our service areas
Personalized Email
Auto-generated outreach
Partnership
Referral relationship
📧 The Email Sequence
Each estate sale company receives a 3-email sequence timed around their sale dates. The emails are personalized with the company name, sale address, and dates — so they feel like genuine outreach, not mass marketing.
| Timing | Purpose | |
|---|---|---|
| Email 1: Introduction | 3-5 days before sale | Introduce TLH, offer partnership for property sales |
| Email 2: Value Add | Day after sale ends | Ask how sale went, offer to help family with house |
| Email 3: Follow-up | 1 week after sale | Referral incentive, leave door open for future |
✉️ Sample Email: Introduction
To: info@sandiegoestatepros.com
Subject: Partnership idea for your {Sale_Address} sale
Hi {Company_Name} team,
I saw you have an estate sale coming up at {Sale_Address} this {Sale_Date} — looks like a great property!
I'm reaching out from True Legacy Homes. We specialize in helping families who are going through transitions — downsizing, inheritance situations, or just ready for the next chapter. Often after an estate sale, the family still needs to sell the property.
We'd love to be a resource you can refer families to. We handle everything:
- Fair cash offers (no repairs, no staging)
- Flexible closing timelines
- Cleanout of anything left behind
Would you be open to a quick call to explore a referral partnership? We compensate our referral partners generously.
Either way, best of luck with the sale this weekend!
— Brett
True Legacy Homes
(858) 555-0123
🎯 Why This Works
1. Perfect Timing
We reach families at the exact moment they're dealing with property transitions — not cold outreach, but relevant help when they need it.
2. Trusted Referral Source
Estate sale companies already have relationships with these families. A recommendation from them carries weight that no ad can match.
3. Scalable & Automated
Once set up, the system runs weekly with minimal maintenance. New listings automatically trigger personalized outreach.
4. Builds a Network
Over time, we build relationships with dozens of estate sale companies who think of TLH first when a family needs to sell.
📊 Expected Results
| Metric | Conservative | Target |
|---|---|---|
| Weekly emails sent | 50-100 | 100-200 |
| Open rate | 25% | 35%+ |
| Response rate | 3-5% | 8-10% |
| Monthly partnership calls | 5-10 | 15-20 |
| Monthly referrals | 2-4 | 6-10 |
🛠️ Technical Setup
- Data Source: Weekly scrape of EstateSales.net for CA listings
- Filtering: San Diego, Orange County, LA metro — adjustable by market
- Email Platform: TBD (Mailchimp, SendGrid, or Salesforce integration)
- Personalization: Company name, sale address, dates, property details
- Tracking: Opens, clicks, replies tracked per company
- CRM Sync: Interested companies logged to Salesforce as partners
Questions? Ideas?
This is a draft system design. Let's discuss what works for the team and refine the approach.
Email Justin