TLH AI Marketing Team

Augmenting marketing operations with AI agents — Strategy by humans, execution by machines.

4
AI Agents
8
Week Rollout
$5-8K
Monthly Savings
24/7
Operation

👥Current Team Structure

Who does what today — and what's changing.

RolePersonTypeMonthly CostStatus
CMOJustinPart-time W-2—Stays
Marketing OpsBrett1099 Remote$4,000–6,000→ AI Agents
Design / SocialDebbieOutsourced (PH)$1,500–2,500→ AI Agents
AdsJason3rd Party VendorVendorStays
Shopper EmailRailstoteAutomated$0✅ Done

🏗️AI Agent Architecture

Orchestrator pattern — Justin approves, agents execute.

┌──────────────────────────────────────────────────────────────────────┐
│                          JUSTIN (CMO)                                │
│                  Strategy · SDR Oversight · Approvals                │
└──────────────────────────────────────────────────────────────────────┘
                                   │
                                   ▼
┌──────────────────────────────────────────────────────────────────────┐
│                   🦉 TLH ORCHESTRATOR AGENT                          │
│                      (Main OpenClaw Session)                         │
│                                                                      │
│   • Dispatch tasks to specialist agents                              │
│   • Aggregate weekly reports          • 30min heartbeat              │
│   • Human escalation for approvals    • Cross-agent coordination     │
└──────────────────────────────────────────────────────────────────────┘
         │                  │                  │                  │
         ▼                  ▼                  ▼                  ▼
┌────────────────┐ ┌────────────────┐ ┌────────────────┐ ┌────────────────┐
│  📝 CONTENT    │ │  📣 SOCIAL     │ │  🏠 LISTINGS   │ │  📊 ANALYTICS  │
│  AGENT         │ │  AGENT         │ │  AGENT         │ │  AGENT         │
│                │ │                │ │                │ │                │
│ Blog posts     │ │ Scheduling     │ │ Estate sale    │ │ SF reports     │
│ SEO scoring    │ │ Estate sales   │ │ page creation  │ │ Lead funnel    │
│ Email copy     │ │ Brand posts    │ │ Multi-platform │ │ Attribution    │
│ LP creation    │ │ Review mgmt    │ │ Photo QA       │ │ CPA tracking   │
└────────────────┘ └────────────────┘ └────────────────┘ └────────────────┘
         │                  │                  │                  │
         └──────────────────┴──────────────────┴──────────────────┘
                                    │
                          ┌─────────▼─────────┐
                          │  🔧 SYSTEMS       │
                          │  Salesforce · WP   │
                          │  Social · Email    │
                          │  EstateSales.net   │
                          └───────────────────┘

🤖Specialist Agents

Four purpose-built agents, each augmenting current team functions.

📝

Content Agent

Augments Brett's blog, SEO, and email functions.

  • Blog posts (90%+ SEO score)
  • Landing page copy
  • Estate sale shopper emails
  • Content calendar management
  • SEO keyword research
📣

Social Agent

Augments Debbie's social media and engagement.

  • Schedule & publish posts
  • Estate sale announcements
  • Brand awareness content
  • Review monitoring & response
  • GBP updates
🏠

Listings Agent

Augments Debbie's estate sale listing workflow.

  • Estate sale page creation
  • Multi-platform syndication
  • Photo review & flagging
  • Listing QA & accuracy
  • Day-of update monitoring
📊

Analytics Agent

Augments manual reporting with real-time insights.

  • Salesforce lead/opp reports
  • Marketing attribution
  • CPA & conversion analysis
  • Weekly performance dashboard
  • Anomaly detection & alerts

🔌Systems Access Matrix

Current integration status across all marketing platforms.

SystemOwnerAccess MethodStatus
SalesforceJustinsf CLI✅ Working
WordPressBrettREST API🟡 Ready
MailchimpTBDAPI🟡 Need Key
SocialPilotTBDAPI🟡 Need Key
EstateSales.netEstate teamScrape🟡 Workflow exists
Google AdsJasonAPI🟡 In progress
DropboxEstate teamAPI🟡 Need access
MS TeamsTLHMCP Server🟡 Need Azure app
OutlookTLHMCP Server🟡 Need Azure app

🚀Implementation Phases

8-week rollout — analytics first, full automation last.

Phase 1: Foundation

Weeks 1–2
  • Build TLH Marketing Dashboard (lead pipeline, calendars, agent status)
  • Deploy Analytics Agent (daily lead funnel, weekly summary, anomaly detection)
  • Set up MS-365 MCP Server for Teams/Outlook
  • Create self-optimization cron job (3–5 AM audit, 8 AM suggestions)
  • Document all credentials in secure vault

Phase 2: Content Engine

Weeks 3–4
  • Get WordPress REST API credentials from Brett
  • Deploy Content Agent (blog posts, 90%+ SEO score)
  • Create blog post workflow: draft → Justin approval → publish
  • Get Mailchimp API access
  • Formalize estate sale shopper emails
  • Landing page creation workflow + templates

Phase 3: Social & Listings

Weeks 5–6
  • Get SocialPilot API access
  • Deploy Social Agent (estate sale posts, brand content, GBP)
  • Create content calendar integration
  • Formalize listing creation workflow (scrape → website page)
  • Deploy review monitoring (Google, Yelp, Facebook)
  • Build response templates (human approval)

Phase 4: Full Automation

Weeks 7–8
  • Integrate all agents under Orchestrator
  • Create end-to-end workflows (estate sale → listing + social + email)
  • Set up escalation paths for edge cases
  • Tune cadences based on performance data
  • Create maintenance runbook
  • Complete documentation & training

🛡️Human-in-the-Loop Gates

What requires approval vs. what runs autonomously.

📝
Blog Post Publish
✅ Approval Required
📧
Email Campaign Send
✅ Approval Required
⭐
Review Response
✅ Approval Required
📣
Social — Brand Posts
⚡ Optional Approval
🏠
Social — Estate Sales
🤖 Auto-publish
📋
Listing Creation
🤖 Auto-publish
📊
Daily Reports
🤖 Automated

💰Cost Comparison

Monthly operational cost — before and after AI agents.

Current

$5,500–8,500
per month (Brett + Debbie)

With AI Agents

$200–400
per month (API costs)
$5,000–8,000
Estimated Monthly Savings

🎯Success Metrics

Targets for the AI-powered marketing operation.

MetricCurrentTarget
Blog posts / monthUnknown8+
Social posts / weekUnknown15+
Estate sale listing timeManual< 1 hour (auto)
Review response timeUnknown< 24 hours
Lead report frequencyWeeklyDaily
SEO score averageUnknown90%+