Predict creative performance using AI-powered donor archetypes
Test a single creative before sending. Get scores and specific feedback from each donor archetype.
Duty-driven donor motivated by patriotism, military service, and American values. Responds to flag imagery, veteran stories, and calls to honor sacrifice.
Influenced by famous names and trusted public figures. Dana Perino, Kid Rock, recognizable voices create instant credibility and action.
Activated by deadlines, crises, and time-sensitive appeals. Responds to matching gifts, 24-hour windows, and "right now" language.
Relationship-focused donor who responds to warmth, appreciation, and personal connection. Values feeling seen and thanked for past support.
Narrative-driven donor moved by individual stories and emotional journeys. Needs to "see" the person they're helping.
Analytically-minded donor wanting measurable outcomes and efficiency data. ⚠️ Anti-predictive — often picks the loser.
| Date | Client | Creative A (Winner) | Creative B (Loser) | Votes | Result |
|---|
A prediction tool that simulates how different donor "archetypes" would respond to SMS/MMS fundraising creatives.
Instead of A/B testing in production (expensive, slow), we predict winners before sending.
Detailed specificity is anti-predictive.
The more analytical the persona (Impact Seeker), the worse it predicts. Real donors respond to emotional triggers, not logical arguments.