Week 3 is the best-performing week so far at $0.0168 combined yield (above the $0.015 target). Total program revenue: $33,427 (41.8% of $80K). The recurring rate hit 28.2% this week (up from 18.9% in Wk 2) — Damian's WinRed upsell work is accelerating. Cr-118SMS ($0.0325 at 43K sends) is the new yield leader. One day left in the week — Saturday sends still to come. $46,573 remaining over 18 days = $2,587/day needed.
Until March 31, 2026 11:59 PM ET
Week 1 and Week 2 are complete. Week 3 is now in progress with 2 days logged, and pace remains materially behind target.
| Week | Dates | Status | Creatives | Sends | Yield | Donations | Cumul. | Actual vs Plan |
|---|---|---|---|---|---|---|---|---|
| Wk 1 | Feb 24–Mar 1 | ✓ DONE | 18 creatives | 330,350 | $0.0107 | $3,548 | $3,548 | $2,848 donated + $701 recurring (24.6%) |
| Wk 2 | Mar 2–8 | ✓ DONE | 13 creatives | 1,347,581 | $0.0141 | $18,949 | $22,498 | ▲ $15,941 + $3,009 recurring (18.9%) — 7 full days |
| Wk 3 | Mar 9–15 | DAY 6 OF 7 | 30 creatives | 651,470 (5 days) | $0.0168 | $10,930 | $33,427 | 🔥 Best yield week — $8,527 + $2,403 recurring (28.2%) |
| Wk 4 | Mar 17–21 | UPCOMING | 12 planned | 1,500,000 | $0.0175 | $26,250 | $62,421 | Peak cascade — home runs at full volume |
| Wk 5 | Mar 24–31 | UPCOMING | 10 planned | 1,800,000 | $0.018 | $32,400 | $94,821 | Final push — all proven creatives at max cascade |
| TOTAL | 70 unique | 2.33M ADK | $0.0144 | $33,427 | 41.8% complete — yield at 96% of target (with recurring) | |||
Week 3 yield ($0.0168) is above the $0.015 target — first time. $10,930 in 5 days of data. Cr-118SMS ($0.0325, 43K) is the new leader. Cr-83SMSb ($0.0277) and Cr-40SMS ($0.0257) holding. Recurring rate hit 28.2% this week. 30 creatives active — most diverse portfolio yet.
Volume at 651K sends vs 1.35M last week. Yield is strong but volume must ramp to hit pace. Cr-94SMS ($0.0038 at 551K) confirmed drain — frozen. Cr-107SMS ($0.0071 at 248K) faded from its early $0.0138 read. Need 200K+ sends on Saturday to close the week strong.
☐ Saturday sends: push volume on Cr-118SMS + Cr-83SMSb
☐ Cascade Cr-118SMS to D9/D8 if not already
☐ Lock Week 4 plan: 1.2M+ sends around proven HR trio
☐ Freeze Cr-94SMS entirely (no further expansion)
☐ Stage 250th Birthday siblings (Cr-116–121) for Monday launch
45 unique creatives in the SLF program (152 campaigns). SLF has all pending creatives and is expected to approve over the weekend. Their review process requires a different notification method than our standard automation — not a bottleneck on our end.
SLF has these creatives and is expected to approve over the weekend. Their notification process differs from our standard automation. Grouped by creative family/concept.
| Family | Creatives | Count | LP | Priority | Notes |
|---|---|---|---|---|---|
| 🇺🇸 250th Birthday / Statesman Award | Cr-116SMS, Cr-117SMS, Cr-118SMS, Cr-119SMS, Cr-120SMS, Cr-121SMS | 6 | Cr-16-FL | HIGH | Timely hook (July 4). RSVP/exclusivity angle. Needs approval ASAP. |
| 🚨 Red Alert / ASCII Art | Cr-114, Cr-115SMS | 2 | Cr-15-FL | MEDIUM | Novel format — visual disruption in SMS feed. Worth testing. |
| 📋 Voter File / Census | Cr-106SMS thru Cr-112SMS | 7 | Cr-14-FL | HIGH | Census/verification mechanic — similar DNA to Newt census (Cr-83SMSb home run). Could be the next wave. |
| 📨 Certified Delivery | Cr-103SMS, Cr-104SMS, Cr-105SMS | 3 | Cr-13-FL | MEDIUM | "First-class delivery" / "spent MASSIVE $$$" urgency frame. By Damian. |
| 🇮🇷 Iran Strike / Gold Star Mom | Cr-99, Cr-100, Cr-101, Cr-102SMS | 4 | Cr-12-FL | HIGH | Brenda May story + Schumer blocking angle. Emotionally powerful. Time-sensitive hook. |
| 🏖️ Benghazi / Shadow Warriors | Cr-87, Cr-88SMS, Cr-89, Cr-90SMS | 4 | Cr-10 | MEDIUM | Mark "Oz" Geist first-person. Long-form narrative. Different voice than current portfolio. |
All creatives with sends > 0, ranked by total donated. Color-coded by yield tier.
| # | Creative | Batches | Total Sent | Donors | $ Donated | Yield/Send | Tier | Status |
|---|---|---|---|---|---|---|---|---|
| 1 | Cr-40SMS | 12 | 177,817 | 69 | $2,882 | $0.0162 | 🏠 Home Run | Revenue leader — proven at scale |
| 2 | Cr-72SMS | 16 | 404,357 | 46 | $2,755 | $0.0068 | 1️⃣ Single | High volume, lower yield |
| 3 | Cr-69SMS | 19 | 299,483 | 118 | $2,341 | $0.0078 | 1️⃣ Single | Most donors — volume play |
| 4 | Cr-94SMS | 8 | 59,606 | 55 | $1,056 | $0.0177 🔥 | 🏠 Home Run | Scaling fast — cascade to DD |
| 5 | Cr-83SMSb | 4 | 40,991 | 34 | $967 | $0.0236 🔥 | 🏠 Home Run | Best yield at scale — Newt voice |
| 6 | Cr-60SMS | 14 | 201,795 | 60 | $990 | $0.0049 | ❌ Break-even | Near break-even — don't expand |
| 7 | Cr-75SMS | 5 | 51,358 | 26 | $766 | $0.0149 | 2️⃣ Double | Solid — more cascade potential |
| 8 | Cr-69SMSb | 1 | — | 32 | $554 | — | 🌟 New | BMD list — just launched |
| 9 | Cr-40SMSb | 2 | 71,724 | 14 | $350 | $0.0049 | ❌ Break-even | D9 cascade underperformed |
| 10 | Cr-113SMS | 2 | 4,865 | 5 | $291 | $0.0597 🔥🔥 | 🌟 Emerging | HIGHEST YIELD — expand immediately |
Every creative falls into one of four tiers based on D10 yield. Updated with actual SLF performance data through Mar 5.
| List Segment | NRSC Benchmark | SLF Actual | SLF as % of NRSC | Sends | Notes |
|---|---|---|---|---|---|
| DB Donors D10 | $0.092 | $0.026 | 28% | 347K | $9,040 donated. Room to improve with better creatives. |
| DB Donors D9 | $0.029 | $0.0047 | 16% | 200K | Underperforming — only expand proven D10 winners here |
| DB Donors D8 | $0.025 | $0.0046 | 18% | 147K | Similar to D9 — selective expansion only |
| DigitalDonors D10 | $0.024 | $0.0030 | 13% | 91K | Significantly below benchmark. Use only for home runs. |
| DB Responders D10 | $0.013 | $0.0005 | 4% | 33K | Net negative. Avoid for now. |
All creatives with revenue, ranked by total donated. Major shift: Week 2 retroactive close nearly doubled reported revenue. Cr-118SMS ($0.0325) is the new yield leader. Cr-113SMS stabilized at $0.0132 (not collapsed as feared). ADK yield recovered to $0.0117.
| # | Creative | Total Sent | Donated | Yield/Send | Donors | Tier | Trend |
|---|---|---|---|---|---|---|---|
| 1 | Cr-113SMS Senate confidential / 10 min (v2) | 357,175 | $4,714 | $0.0132 | 143 | 2️⃣ Double | ▲ Stabilized — revenue leader by volume |
| 2 | Cr-69SMS MAGA test / confirm within hour | 525,956 | $4,636 | $0.0088 | 210 | 1️⃣ Single | ➡️ Donor volume leader |
| 3 | Cr-94SMS Transmission check / deep state | 551,437 | $2,102 | $0.0038 ▼ | 96 | ❌ Collapsed | Freeze — drain at scale |
| 4 | Cr-107SMS Newt Gingrich / Patriot Census | 247,865 | $1,767 | $0.0071 | 60 | 1️⃣ Single | ➡️ Yield faded from $0.0138; volume play now |
| 5 | Cr-118SMS 🔥 250th Birthday / Statesman Award | 43,095 | $1,399 | $0.0325 🔥 | 54 | 🏠 Home Run | NEW YIELD LEADER — cascade ASAP |
| 6 | Cr-83SMSb 🔥 Transmission check / Newt voice | 40,991 | $1,134 | $0.0277 🔥 | 43 | 🏠 Home Run | Confirmed HR — holding strong |
| 7 | Cr-40SMSb | 200,900 | $945 | $0.0047 | 25 | ❌ Break-even | D9 cascade weak |
| 8 | Cr-40SMS $9B fraud / SURVEY | 36,225 | $930 | $0.0257 | 17 | 🏠 Home Run | Third-best yield — expand to D9 |
| 9 | Cr-75SMS | 51,358 | $766 | $0.0149 | 26 | 2️⃣ Double | Solid — more cascade potential |
| 10 | Cr-72SMS Senate confidential / 10 min | 51,008 | $125 | $0.0025 | 2 | ❌ Strikeout | Volume was inflated in prior reads |
| ALL CREATIVES (ADK) | 2,329,401 | $27,315 | $0.0117 | 945 | 210 campaigns |
$0.0325 yield at 43K sends with 54 donors. 250th Birthday/Statesman angle is the freshest creative family in the portfolio. Cascade priority #1 for Week 4. If it holds through D9/D8, this is an $8K+ creative.
Yield stabilized at $0.0132 (357K sends, $4,714). Not collapsed as feared — retroactive reporting filled in Week 2 revenue. Now the #1 revenue generator by total dollars. Healthy volume play.
Cr-118SMS ($0.0325), Cr-83SMSb ($0.0277), Cr-40SMS ($0.0257) all above $0.02 yield. Plus Cr-75SMS ($0.0149) as a solid double. Cr-94SMS confirmed dead. Need Cr-118 cascade to validate.
Uses actual data through Mar 13. Now includes recurring revenue (22.4% rate, climbing to 30% in Wk 3). Yield at 96% of target with recurring. 3 confirmed home runs.
| Metric | Donated | + Recurring (22%) | Notes |
|---|---|---|---|
| Weeks 1–3 (actual, 5 of 7 days) | $27,315 | $33,427 | Locked in. Wk 3 at $0.0168 yield — best yet. Sat sends TBD. |
| Week 4 (projected) | $18,000 | $22,500 | 1.2M sends. Cr-118SMS cascade + proven winners. 25% recurring. |
| Week 5 (projected) | $16,000 | $20,800 | 1.1M sends. Proven winners at scale. 30% recurring. |
| Home Runs | 3 confirmed (Cr-118SMS, Cr-83SMSb, Cr-40SMS) | All $0.025+ yield. | |
| Projected Total | $55,224 | $76,727 | 96% of goal — within striking distance |
Assumes pipeline bottleneck clears (15+ creatives approved by Week 3), Cr-113SMS confirms as a super home run, and 2 more home runs emerge from new families.
| Metric | Value | Notes |
|---|---|---|
| Weeks 1–3 (actual) | $33,427 | Locked in (donated + recurring) |
| Week 4 | $30,000 | 1.5M sends at $0.016 + 25% recurring. Full cascade on 3 HRs. |
| Week 5 | $32,500 | 1.7M sends. 250th family + Iran strike + 30% recurring. |
| Home Runs | 5+ | Cr-118SMS + Cr-83SMSb + Cr-40SMS + 2 from 250th/Iran pipeline |
| Projected Total | $95,927 | 120% of goal — exceeds target with recurring |
Assumes pipeline bottleneck persists, no new home runs, and yield plateaus at current levels. This is the "do nothing different" scenario.
| Metric | Value | Notes |
|---|---|---|
| Weeks 1–3 (actual) | $33,427 | Locked in (donated + recurring) |
| Week 4 | $10,000 | 600K sends. Cr-118SMS fades at cascade. 20% recurring. |
| Week 5 | $7,500 | 500K sends. Diminishing returns. No new pipeline winners. |
| Home Runs | 1 stable (Cr-83SMSb) | Cr-118SMS fades at scale like Cr-94SMS did |
| Projected Total | $50,927 | 64% of goal — $29,073 short |
If Cr-113SMS also collapses at scale (like Cr-94SMS did), the entire program is carried by Cr-83SMSb alone. That's a ~$29K program. The Cr-94SMS collapse proves this isn't theoretical — D10 yields don't always survive cascade.
$33,427 total revenue (incl. recurring). 18 days left. $2,587/day.
At $0.018 combined yield (donation + recurring) over 18 days. ~144K/day.
Have 3 confirmed ($0.025+). Need 2–3 more from 250th Birthday siblings or Iran strike family. Cr-118SMS cascade is the key test.
SLF has all pending creatives and is expected to approve over the weekend. Be ready to launch Monday. Pre-queue: voter file set (Cr-106–112), 250th birthday (Cr-116–121), Iran strike (Cr-99–102). Each family could produce a home run. Have D10 batches staged so we can send within hours of approval.
$0.0385 yield at 35K sends — confirmed home run. But Cr-94SMS taught us: validate at D9 before full cascade. Send 20K to D9 first. If yield holds above $0.02, expand to D8/DD. If it drops below $0.015, keep it D10-only. Don't repeat the Cr-94SMS mistake.
Cr-94SMS ($0.0037) and Cr-113SMS ($0.0061) are both post-collapse. No additional lower-decile rollout on either unless a segment-specific retest proves profitability.
Iran Strike LP (Cr-12-FL) and 250th Birthday LP (Cr-16-FL) need to go live to unlock their creative families. These are emotionally distinct from the fraud/census messaging dominating the portfolio — fresh angles = fresh money.
Cr-93 thru Cr-98 all tested on D9-6 and produced $0 in donations. Cr-60SMS is at break-even. Cr-72SMS yields $0.007 but consumes massive volume. Stop expanding these and redirect capacity to home runs.
By Monday Mar 10: Cr-113SMS to D9/D8/DD (100K sends). Cr-94SMS to DD D10 (30K sends). Cr-83SMSb to D9 full (30K sends). Total: 160K+ expansion sends in first 2 days of Week 3. This is where the $17K week happens.
Missed D9-6 → D10 opportunities: none right now. In the latest extract, no D9-6 creative with Yield/Send ≥ $0.005 is sitting unexpanded from D10.
| Creative | D9-6 Yield/Send | D9-6 Sends | Current Expansion State | Recommendation |
|---|---|---|---|---|
| Cr-69SMS | $0.0053 | 109,095 | Expanded through D10/D9/D8 | Keep scaling, but cap Decile 6-5 where yield is negative. |
| Cr-72SMS | $0.0151 | 4,966 | Expanded; D10 is strong, lower deciles mixed | Prioritize D10 + D9 pockets. Avoid broad lower-decile blasts. |
| Cr-75SMS | $0.0152 | 4,949 | Expanded to D10 + D9 | Re-test D9 with tight volume gates before any wider cascade. |
| Risk | Impact | Status | Mitigation |
|---|---|---|---|
| Pipeline with SLF for approval | Medium | WITH SLF | SLF has all creatives. Expected approvals over weekend. Not in our hands. |
| Cr-107SMS fails cascade validation | High | WATCH | Run D8/DD pilot only. If segment yield drops under floor, lock to D10. |
| D10 list fatigue | Medium | WATCH | 347K D10 sends already. Rotate creatives. Don't send same segment < 72hrs. |
| No new home runs from pipeline | High | CONTINGENT | Double down on proven winners. Shift from $80K target to "maximize what works." |
| LP conversion bottleneck | Medium | ACTIVE | Iran Strike + 250th Birthday LPs needed. Emily/Kerrington priority. |
☐ Keep Cr-94SMS frozen (no new expansion)
☐ Pull 24h segment-level yield readout for Cr-69/72/75/113
☐ Tighten expansion gates: no new segment below $0.005 yield
☐ Confirm approved pipeline creatives are queued for same-day launch
☐ Launch 1–2 approved pipeline families to D10 test cells
☐ Keep Cr-69SMS scaling where segment yield stays positive
☐ Re-test Cr-75SMS in controlled D9 volume (no blind cascade)
☐ Publish Week 3 midpoint readout (actual vs pacing)
☐ End week with 2+ scaled winners (not one fragile home run)
☐ Cut any segment under -$0.002 yield for 2 consecutive reads
☐ Protect D10 inventory; no fatigue spikes from repeat blasts
☐ Lock Week 4 send plan around proven yield pockets