LIVE
Friday, Apr 3, 2026 Β· 8:31 AM PST
πŸ“ Archive:
11
πŸ”₯ Hot Signals
44
⚑ Warm Signals
19
πŸ“‘ Watch List
12
Clients Mapped
210
Creative Hooks Ready
Today's Signals β€” 04/03
πŸ”₯ HOTBREAKING
DHS shutdown isn’t over yet after House refuses to take up bill
SemperK9SLF
πŸ”₯ HOTBREAKING
Man killed, deputy critically injured in shooting
NCPD
πŸ”₯ HOTBREAKING
Hegseth ousts the Army’s top general, further destabilizing the military in middle of a war
SemperK9
πŸ”₯ HOTBREAKING
Crittenden County deputy shot in line of duty, multiple agencies say
NCPD
πŸ”₯ HOTBREAKING
Trump asks Congress to supersize military budget, slash domestic programs
RNCNRCC
πŸ”₯ HOTBREAKING
White House seeks massive increase in defense spending with $1.5 trillion ask in new budget request
πŸ”₯ HOTBREAKING
White House Seeks $1.5 Trillion for Defense in New Budget Request
πŸ”₯ HOTBREAKING
New Report: Ten Virginia Hospitals at Risk of Closure Due to Republicans’ Medicaid Cuts
RNCNRCC
πŸ”₯ HOTBREAKING
Trump's 2027 budget asks Congress for $1.5 trillion in defense spending, with 10% cuts elsewhere
RNCNRCC
πŸ”₯ HOTBREAKING
White House seeks $1.5 trillion for military spending
πŸ”₯ HOTBREAKING
Trump seeks $1.5 trillion defense budget amid Iran war - TΓΌrkiye Today
RNCNRCC
⚑ WARM
Trump directs DHS to 'immediately pay' TSA agents impacted by government shutdown
RNCNRCCSLF
⚑ WARM
Sheriff’s Office mourns Deputy Jimerson; suspect’s criminal record revealed
NCPDSemperK9
⚑ WARM
Hegseth asks the Army's top uniformed officer to step down while US wages war against Iran
NCPD
⚑ WARM
House and Senate Republicans Reach Deal to End Homeland Security Shutdown
SLFNRSCRNCNRCCHinsonMoodyRogers
⚑ WARM
Trump requests record-breaking budget of $1.5 trillion for Pentagon
RNCNRCC
⚑ WARM
The Latest: Hegseth asks US Army’s top uniformed officer to step down during Iran war
SemperK9NCPD
⚑ WARM
Trump budget seeks $1.5 trillion in defense spending alongside domestic program cuts
RNCNRCC
⚑ WARM
Trump is calling for a major increase in defense spending alongside cuts in domestic spending
RNCNRCC
⚑ WARM
Deputy killed in Ocean Springs gunfight with armed suspect
NCPD
⚑ WARM
Iran IRGC naval intelligence deputy chief killed in US-Israeli attack - Anadolu AjansΔ±
NCPD
⚑ WARM
Killeen vet’s surviving family has mortgage paid - fox44news.com
SemperK9
⚑ WARM
Hegseth asks Army's top uniformed officer to step down as U.S. wages war against Iran
SLFNRSCHinsonMoodyRogersNCPD
⚑ WARM
Tunnel to Towers Foundation Delivers 30 Mortgage-Free Homes to Gold Star Families
9/11 Legacy
⚑ WARM
Carlos L. Baez - t2t.org
SemperK9
⚑ WARM
Two Bronx shootings in one hour leave pair of men dead as borough continues to be rocked by gun violence in 2026 - amNewYork
NCPD
⚑ WARM
Illinois to install memorial signs for every fallen State Police officer
NCPD9/11 Legacy
⚑ WARM
Miss. deputy killed in shootout with woman while responding to domestic disturbance
NCPD
⚑ WARM
Republicans in Congress announce plan to end DHS shutdown, but political battle continues
RNCNRCCSLF
⚑ WARM
Trump says he’ll sign order to resume pay for Homeland Security. His move bypasses Congress
RNCNRCC
⚑ WARM
Trump endorses Republican plan to end DHS shutdown
RNCNRCCSLF
⚑ WARM
Greensboro police officer shot, suspect dead in Hale County
NCPD
⚑ WARM
Election measures capsize on the final day of Georgia’s 2026 legislative session
RNCNRCC
⚑ WARM
Speaker Johnson reverses his scathing criticism of the Senate's Homeland Security funding plan
SLFNRSCHinsonMoodyRogers
⚑ WARM
Your Tax Return Got DOGE’d
RNCNRCCSemperK9
⚑ WARM
Man who killed two people in North Ave. shooting sentenced to six years in prison
NCPD
⚑ WARM
New York 5K Hoping to Raise Major Funds for Injured Veterans
SoldierStrongSemperK9
⚑ WARM
Trump Claims Gold Star Families Told Him to β€˜Finish the Job’ in Iran
RNCNRCC9/11 Legacy
⚑ WARM
House Republicans kvetch anew about DHS funding plan
NRCCRNC
⚑ WARM
Trump endorses funding ICE and Border Patrol in GOP-only bill
RNCNRCCSLF
⚑ WARM
Patriot Paws in Rockwall marks 20th anniversary providing free service dogs - NBC 5 Dallas
SemperK9
⚑ WARM
Service dog transforms life of Marine veteran struggling with PTSD
SemperK9SoldierStrong
⚑ WARM
Meeks, Kaine Lead Democrats in Letter Warning Against Trump Admin’s Failed Cuba Policy
RNCNRCC
⚑ WARM
Georgia U.S. Senate Election 2026: Latest Polls
NRSCSLFRNCHinsonMoodyRogersNRCC
⚑ WARM
Maine U.S. Senate Election 2026: Latest Polls
NRSCSLFRNCHinsonMoodyRogersNRCC
⚑ WARM
Republicans unveil plan to end partial government shutdown
RNCNRCC
⚑ WARM
Republicans in Congress say they have a deal to end the record-long shutdown at DHS
RNCNRCCSLF
⚑ WARM
Witnesses decry escalation of force after Baltimore police officer shoots man armed with knife, gun - WBAL
NCPD
⚑ WARM
One Team, One Medicine: Defying the Storm to Save K-9 Lives - army.mil
SemperK9
⚑ WARM
Trump tariff fallout: Some industries grapple with lingering effects one year later
RNCNRCC
⚑ WARM
Suspect killed by police following shooting report in Westmont
NCPDSemperK9
⚑ WARM
Illinois State Police officers killed in the line of duty to be honored
NCPD
⚑ WARM
Officials to honor ISP officers killed in the line of duty - kfvs12.com
NCPD
⚑ WARM
Father tells how death of 'beautiful soul' led to fatal DMPD shooting
NCPD
⚑ WARM
What veterans want you to know about the war with Iran - wbur.org
SoldierStrong
πŸ“‘ WATCH
A Year After DOGE Cuts, GSA Now Plans to Hire Hundreds of Employees
RNCNRCCSemperK9
πŸ“‘ WATCH
Republican leaders in Congress say they'll pursue a path to ending the partial shutdown
RNCNRCCSemperK9
πŸ“‘ WATCH
WWII Veteran Who Fought in Tunisia With 1st Armored Division Dies at 107
SoldierStrong
πŸ“‘ WATCH
Republicans Finally Will Pass Bipartisan Senate Bill to Fund Homeland Security
SLFNRSCRNCNRCCHinsonMoodyRogers
πŸ“‘ WATCH
Brevard County Sheriff’s Office to Host 2026 Brevard Law Ride at New Veterans Memorial Park
SoldierStrongNCPD
πŸ“‘ WATCH
Elon Poll: Cooper maintains wide name recognition lead in NC Senate race
SLFNRSCHinsonMoodyRogers
πŸ“‘ WATCH
Veterans could serve as school resource officers under new bill
SoldierStrongNCPD
πŸ“‘ WATCH
Veterans could serve as school resource officers under new Louisiana bill
SoldierStrongNCPD
πŸ“‘ WATCH
Missouri House passes bill to study psilocybin therapy for veterans and first responders
RNCNRCCSemperK9SoldierStrongHeroBox
πŸ“‘ WATCH
Ribbon Cutting Celebrated For Veterans Assistance Commission Of Will County - 1340 WJOL
SoldierStrong
πŸ“‘ WATCH
Bordentown Township’s Veterans Advisory Committee Hosting Info Session on Tuesday Night
SoldierStrong
πŸ“‘ WATCH
Small Business Administrator Kelly Loeffler, Rep. Tom Barrett tour Lansing business, tout Trump administration policies
RNCNRCCSemperK9
πŸ“‘ WATCH
Trump reverses course with urgent hiring push
RNCNRCC
πŸ“‘ WATCH
Teen Killed in Cleburne County Crash, Another Injured
NCPD
πŸ“‘ WATCH
Personalizing Cancer Care For Veterans | VA Houston Health Care | Veterans Affairs - VA.gov Home | Veterans Affairs
RNCSoldierStrongNRCC
πŸ“‘ WATCH
Diplomacy During War: Priorities for the Trump Administration
RNCNRCC
πŸ“‘ WATCH
Anchorage police say cause of man’s death still unclear after officer shot at him
NCPD
πŸ“‘ WATCH
Top Franchise Opportunities for Veterans in the U.S. - L'Express Franchise
SoldierStrong
πŸ“‘ WATCH
The Limits of Trump’s Regime Capture Strategy from Venezuela to Cuba
RNCNRCC
πŸ”₯ DHS shutdown isn’t over yet after House refuses to take up bill
The Providence Journal Β· Apr 3, 2026, 7:13 AM Β· read
Fundraising Angle
DHS shutdown STILL not over β€” House Democrats are blocking the bill and TSA workers, Border Patrol agents are going without pay RIGHT NOW.
Hook Urgency84/100 β€” Send ASAP
1hStory Age
24-48 hrsSend Window
84Signal Score
$55-80/kTop Yield
Signal Facts
SourceThe Providence Journal
Categoriespolitical-house, veterans-k9
Freshness10/10
Emotional Resonance7/10
Attributable Villain7/10
Real Consequences8/10
Time Sensitivity10/10
Composite Score84/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], dhs shutdown isn’t over yet after house refuses to take. dhs shutdown still not over β€” house democrats are blocking the bill
145 chars
MMS β€” 12-Laws
[firstname|Patriot], dhs shutdown isn’t over yet after house refuses to take. dhs shutdown still not over β€” house democrats are blocking the bill and tsa workers, border patrol agents are going without pay right now. we need you to just look β€” [link]
252 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], dhs shutdown isn’t over yet after house refuses to take. dhs shutdown still not over β€” house democrats are blocking the bill
145 chars
MMS β€” 12-Laws
[firstname|Patriot], dhs shutdown isn’t over yet after house refuses to take. dhs shutdown still not over β€” house democrats are blocking the bill and tsa workers, border patrol agents are going without pay right now. we need you to just look β€” [link]
252 chars
RNC est. $25-45/k Β· Best: Any
LOW
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], dhs shutdown isn’t over yet after house refuses to take. dhs shutdown still not over β€” house democrats are blocking the bill and tsa
145 chars
MMS β€” 12-Laws
[firstname], dhs shutdown isn’t over yet after house refuses to take. dhs shutdown still not over β€” house democrats are blocking the bill and tsa workers, border patrol agents are going without pay right now. we need you to just look β€” [link]
244 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SLF MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ Man killed, deputy critically injured in shooting
WKYT Β· Apr 3, 2026, 7:10 AM Β· read
Fundraising Angle
Deputy critically injured, suspect dead β€” RIGHT NOW a law enforcement officer is fighting for his life after answering the call today.
Hook Urgency84/100 β€” Send ASAP
1hStory Age
24-48 hrsSend Window
84Signal Score
$40-70/kTop Yield
Signal Facts
SourceWKYT
Categorieslaw-enforcement
Freshness10/10
Emotional Resonance9/10
Attributable Villain4/10
Real Consequences9/10
Time Sensitivity10/10
Composite Score84/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], man killed, deputy critically injured in shooting. deputy critically injured, suspect dead β€” right now a law enforcement officer is
145 chars
MMS β€” 12-Laws
[firstname], man killed, deputy critically injured in shooting. deputy critically injured, suspect dead β€” right now a law enforcement officer is fighting for his life after answering the call today. we need you to confirm β€” [link]
232 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ Hegseth ousts the Army’s top general, further destabilizing the military in middle of a war
MS NOW Β· Apr 3, 2026, 6:56 AM Β· read
Fundraising Angle
Hegseth ousted the Army's top general during the Iran war β€” the Pentagon deep state is being dismantled while Democrats scream.
Hook Urgency84/100 β€” Send ASAP
2hStory Age
24-48 hrsSend Window
84Signal Score
$25-45/kTop Yield
Signal Facts
SourceMS NOW
Categoriesveterans-k9
Freshness10/10
Emotional Resonance8/10
Attributable Villain7/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score84/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], hegseth ousts the army’s top general, further destabilizing the military. hegseth ousted the army's top general during the iran war
145 chars
MMS β€” 12-Laws
[firstname], hegseth ousts the army’s top general, further destabilizing the military. hegseth ousted the army's top general during the iran war β€” the pentagon deep state is being dismantled while democrats scream. we need you to verify β€” [link]
247 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SemperK9 MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ Crittenden County deputy shot in line of duty, multiple agencies say
FOX 56 News Β· Apr 3, 2026, 4:00 AM Β· read
Fundraising Angle
Crittenden County deputy shot in the line of duty TODAY β€” when officers answer the call, we have to answer ours.
Hook Urgency80/100 β€” Send ASAP
5hStory Age
24-48 hrsSend Window
80Signal Score
$40-70/kTop Yield
Signal Facts
SourceFOX 56 News
Categorieslaw-enforcement
Freshness9/10
Emotional Resonance9/10
Attributable Villain4/10
Real Consequences9/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], crittenden county deputy shot in line of duty, multiple agencies. crittenden county deputy shot in the line of duty today β€” when off
145 chars
MMS β€” 12-Laws
[firstname], crittenden county deputy shot in line of duty, multiple agencies. crittenden county deputy shot in the line of duty today β€” when officers answer the call, we have to answer ours. we need you to verify β€” [link]
224 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ Trump asks Congress to supersize military budget, slash domestic programs
Politico Β· Apr 3, 2026, 7:30 AM Β· read
Fundraising Angle
Trump demanding Congress supersize the military budget during Iran war β€” the moment to back him is right now, not after the vote.
Hook Urgency80/100 β€” Send ASAP
1hStory Age
24-48 hrsSend Window
80Signal Score
$25-45/kTop Yield
Signal Facts
SourcePolitico
Categoriespolitical-house, political-general
Freshness10/10
Emotional Resonance8/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump asks congress to supersize military budget, slash domestic programs. trump demanding congress supersize the military b
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump asks congress to supersize military budget, slash domestic programs. trump demanding congress supersize the military budget during iran war β€” the moment to back him is right now, not after the vote. we need you to check the record β€” [link]
268 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Stagger: NRCC on Day 2
πŸ”₯ White House seeks massive increase in defense spending with $1.5 trillion ask in new budget request
CNN Β· Apr 3, 2026, 6:39 AM Β· read
Fundraising Angle
White House asking for $1.5 trillion for defense while the war rages β€” Trump is putting America's security on the line and needs backup.
Hook Urgency80/100 β€” Send ASAP
2hStory Age
24-48 hrsSend Window
80Signal Score
N/ATop Yield
Signal Facts
SourceCNN
Categoriespolitical-house
Freshness10/10
Emotional Resonance8/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
No group matches for this signal.
Execution Playbook
1
Send highest-relevance client MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ White House Seeks $1.5 Trillion for Defense in New Budget Request
The New York Times Β· Apr 3, 2026, 5:23 AM Β· read
Fundraising Angle
NYT confirms Trump's $1.5T defense budget request during active Iran war β€” the largest wartime budget ask in modern history.
Hook Urgency80/100 β€” Send ASAP
3hStory Age
24-48 hrsSend Window
80Signal Score
N/ATop Yield
Signal Facts
SourceThe New York Times
Categoriespolitical-house
Freshness10/10
Emotional Resonance8/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
No group matches for this signal.
Execution Playbook
1
Send highest-relevance client MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ New Report: Ten Virginia Hospitals at Risk of Closure Due to Republicans’ Medicaid Cuts
Blue Virginia Β· Apr 3, 2026, 6:31 AM Β· read
Fundraising Angle
Democrats' Medicaid cuts are threatening to close 10 Virginia hospitals β€” real patients, real consequences, Republican donors need to respond.
Hook Urgency80/100 β€” Send ASAP
2hStory Age
24-48 hrsSend Window
80Signal Score
$25-45/kTop Yield
Signal Facts
SourceBlue Virginia
Categoriespolitical-general
Freshness10/10
Emotional Resonance7/10
Attributable Villain7/10
Real Consequences8/10
Time Sensitivity8/10
Composite Score80/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], new report: ten virginia hospitals at risk of closure due. democrats' medicaid cuts are threatening to close 10 virginia hos
145 chars
MMS β€” 12-Laws
[firstname|Patriot], new report: ten virginia hospitals at risk of closure due. democrats' medicaid cuts are threatening to close 10 virginia hospitals β€” real patients, real consequences, republican donors need to respond. we need you to verify β€” [link]
255 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Stagger: NRCC on Day 2
πŸ”₯ Trump's 2027 budget asks Congress for $1.5 trillion in defense spending, with 10% cuts elsewhere
CBS News Β· Apr 3, 2026, 7:17 AM Β· read
Fundraising Angle
Trump's wartime budget asks for $1.5T in defense, 10% cuts elsewhere β€” he's making the hard choices during the Iran war that Democrats never would.
Hook Urgency80/100 β€” Send ASAP
1hStory Age
24-48 hrsSend Window
80Signal Score
$55-80/kTop Yield
Signal Facts
SourceCBS News
Categoriespolitical-house, political-general
Freshness10/10
Emotional Resonance8/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], trump's 2027 budget asks congress for $1.5 trillion in defense. trump's wartime budget asks for $1.5t in defense, 10% cuts e
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump's 2027 budget asks congress for $1.5 trillion in defense. trump's wartime budget asks for $1.5t in defense, 10% cuts elsewhere β€” he's making the hard choices during the iran war that democrats never would. we need you to take a peek β€” [link]
270 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump's 2027 budget asks congress for $1.5 trillion in defense. trump's wartime budget asks for $1.5t in defense, 10% cuts e
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump's 2027 budget asks congress for $1.5 trillion in defense. trump's wartime budget asks for $1.5t in defense, 10% cuts elsewhere β€” he's making the hard choices during the iran war that democrats never would. we need you to take a peek β€” [link]
270 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ White House seeks $1.5 trillion for military spending
Stars and Stripes Β· Apr 3, 2026, 8:01 AM Β· read
Fundraising Angle
Trump asking for $1.5 trillion for military while cutting wasteful domestic spending β€” wartime leadership requires wartime funding.
Hook Urgency80/100 β€” Send ASAP
1hStory Age
24-48 hrsSend Window
80Signal Score
N/ATop Yield
Signal Facts
SourceStars and Stripes
Categoriespolitical-house
Freshness10/10
Emotional Resonance8/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
No group matches for this signal.
Execution Playbook
1
Send highest-relevance client MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Single client send β€” maximize frequency window
πŸ”₯ Trump seeks $1.5 trillion defense budget amid Iran war - TΓΌrkiye Today
TΓΌrkiye Today Β· Apr 3, 2026, 7:32 AM Β· read
Fundraising Angle
Trump's $1.5T defense request comes as the US wages active war with Iran β€” your donation funds the fight back home.
Hook Urgency80/100 β€” Send ASAP
1hStory Age
24-48 hrsSend Window
80Signal Score
$25-45/kTop Yield
Signal Facts
SourceTΓΌrkiye Today
Categoriespolitical-general
Freshness10/10
Emotional Resonance8/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity9/10
Composite Score80/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump seeks $1.5 trillion defense budget amid iran war -. trump's $1.5t defense request comes as the us wages active war wit
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump seeks $1.5 trillion defense budget amid iran war -. trump's $1.5t defense request comes as the us wages active war with iran β€” your donation funds the fight back home. we need you to verify β€” [link]
227 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS today β€” breaking news, freshness = credibility
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Draft Day 2 follow-up if story escalates
5
Stagger: NRCC on Day 2
⚑ Trump directs DHS to 'immediately pay' TSA agents impacted by government shutdown
Scripps News Β· Apr 3, 2026, 5:27 AM Β· read
Fundraising Angle
Trump ordered DHS to pay TSA agents Democrats left without paychecks β€” Democrats held working Americans hostage for political leverage.
Hook Urgency78/100 β€” Send this week
3hStory Age
3-5 daysSend Window
78Signal Score
$55-80/kTop Yield
Signal Facts
SourceScripps News
Categoriespolitical-general
Freshness10/10
Emotional Resonance7/10
Attributable Villain6/10
Real Consequences7/10
Time Sensitivity9/10
Composite Score78/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], trump directs dhs to 'immediately pay' tsa agents impacted by. trump ordered dhs to pay tsa agents democrats left without pa
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump directs dhs to 'immediately pay' tsa agents impacted by. trump ordered dhs to pay tsa agents democrats left without paychecks β€” democrats held working americans hostage for political leverage. we need you to verify β€” [link]
252 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump directs dhs to 'immediately pay' tsa agents impacted by. trump ordered dhs to pay tsa agents democrats left without pa
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump directs dhs to 'immediately pay' tsa agents impacted by. trump ordered dhs to pay tsa agents democrats left without paychecks β€” democrats held working americans hostage for political leverage. we need you to verify β€” [link]
252 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Sheriff’s Office mourns Deputy Jimerson; suspect’s criminal record revealed
WLOX Β· Apr 2, 2026, 5:25 PM Β· read
Fundraising Angle
Deputy Jimerson is dead β€” and the suspect had a long criminal record that should have kept him locked up.
Hook Urgency78/100 β€” Send this week
15hStory Age
3-5 daysSend Window
78Signal Score
$40-70/kTop Yield
Signal Facts
SourceWLOX
Categorieslaw-enforcement, veterans-k9
Freshness7/10
Emotional Resonance9/10
Attributable Villain6/10
Real Consequences9/10
Time Sensitivity8/10
Composite Score78/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], sheriff’s office mourns deputy jimerson; suspect’s criminal record revealed. deputy jimerson is dead β€” and the suspect had a long cr
145 chars
MMS β€” 12-Laws
[firstname], sheriff’s office mourns deputy jimerson; suspect’s criminal record revealed. deputy jimerson is dead β€” and the suspect had a long criminal record that should have kept him locked up. we need you to just look β€” [link]
231 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], sheriff’s office mourns deputy jimerson; suspect’s criminal record revealed. deputy jimerson is dead β€” and the suspect had a long cr
145 chars
MMS β€” 12-Laws
[firstname], sheriff’s office mourns deputy jimerson; suspect’s criminal record revealed. deputy jimerson is dead β€” and the suspect had a long criminal record that should have kept him locked up. we need you to just look β€” [link]
231 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Hegseth asks the Army's top uniformed officer to step down while US wages war against Iran
WBRC Β· Apr 2, 2026, 11:57 PM Β· read
Fundraising Angle
Hegseth just ousted the Army's top general during a live war with Iran β€” the Pentagon's woke leadership is being dismantled in real time.
Hook Urgency78/100 β€” Send this week
9hStory Age
3-5 daysSend Window
78Signal Score
$40-70/kTop Yield
Signal Facts
SourceWBRC
Categorieslaw-enforcement
Freshness8/10
Emotional Resonance8/10
Attributable Villain7/10
Real Consequences8/10
Time Sensitivity8/10
Composite Score78/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], hegseth asks the army's top uniformed officer to step down. hegseth just ousted the army's top general during a live war with iran β€”
145 chars
MMS β€” 12-Laws
[firstname], hegseth asks the army's top uniformed officer to step down. hegseth just ousted the army's top general during a live war with iran β€” the pentagon's woke leadership is being dismantled in real time. we need you to verify β€” [link]
243 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ House and Senate Republicans Reach Deal to End Homeland Security Shutdown
The New York Times Β· Apr 3, 2026, 6:47 AM Β· read
Fundraising Angle
House and Senate Republicans just reached a deal to end the DHS shutdown β€” Democrats held ICE and border patrol hostage and lost.
Hook Urgency76/100 β€” Send this week
2hStory Age
3-5 daysSend Window
76Signal Score
$55-80/kTop Yield
Signal Facts
SourceThe New York Times
Categoriespolitical-senate, political-house, political-general
Freshness10/10
Emotional Resonance6/10
Attributable Villain6/10
Real Consequences7/10
Time Sensitivity9/10
Composite Score76/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], house and senate republicans reach deal to end homeland security. house and senate republicans just reached a deal to end th
145 chars
MMS β€” 12-Laws
[firstname|Patriot], house and senate republicans reach deal to end homeland security. house and senate republicans just reached a deal to end the dhs shutdown β€” democrats held ice and border patrol hostage and lost. we need you to check the record β€” [link]
259 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], house and senate republicans reach deal to end homeland security. house and senate republicans just reached a deal to end th
145 chars
MMS β€” 12-Laws
[firstname|Patriot], house and senate republicans reach deal to end homeland security. house and senate republicans just reached a deal to end the dhs shutdown β€” democrats held ice and border patrol hostage and lost. we need you to check the record β€” [link]
259 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
⚑ Trump requests record-breaking budget of $1.5 trillion for Pentagon
The Washington Post Β· Apr 3, 2026, 7:15 AM Β· read
Fundraising Angle
Trump asked for $1.5 trillion for the Pentagon during active war with Iran β€” this is what wartime leadership looks like.
Hook Urgency76/100 β€” Send this week
1hStory Age
3-5 daysSend Window
76Signal Score
$25-45/kTop Yield
Signal Facts
SourceThe Washington Post
Categoriespolitical-general
Freshness10/10
Emotional Resonance7/10
Attributable Villain5/10
Real Consequences7/10
Time Sensitivity9/10
Composite Score76/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump requests record-breaking budget of $1.5 trillion for pentagon. trump asked for $1.5 trillion for the pentagon during a
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump requests record-breaking budget of $1.5 trillion for pentagon. trump asked for $1.5 trillion for the pentagon during active war with iran β€” this is what wartime leadership looks like. we need you to check the record β€” [link]
253 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ The Latest: Hegseth asks US Army’s top uniformed officer to step down during Iran war
WTOP Β· Apr 3, 2026, 2:00 AM Β· read
Fundraising Angle
Hegseth removed the Army's top general during wartime β€” the military's Trump-resistant leadership is being replaced with warriors.
Hook Urgency76/100 β€” Send this week
7hStory Age
3-5 daysSend Window
76Signal Score
$40-70/kTop Yield
Signal Facts
SourceWTOP
Categorieslaw-enforcement, veterans-k9
Freshness8/10
Emotional Resonance8/10
Attributable Villain6/10
Real Consequences8/10
Time Sensitivity8/10
Composite Score76/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], the latest: hegseth asks us army’s top uniformed officer to. hegseth removed the army's top general during wartime β€” the military's
145 chars
MMS β€” 12-Laws
[firstname], the latest: hegseth asks us army’s top uniformed officer to. hegseth removed the army's top general during wartime β€” the military's trump-resistant leadership is being replaced with warriors. we need you to check the record β€” [link]
247 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], the latest: hegseth asks us army’s top uniformed officer to. hegseth removed the army's top general during wartime β€” the military's
145 chars
MMS β€” 12-Laws
[firstname], the latest: hegseth asks us army’s top uniformed officer to. hegseth removed the army's top general during wartime β€” the military's trump-resistant leadership is being replaced with warriors. we need you to check the record β€” [link]
247 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Trump budget seeks $1.5 trillion in defense spending alongside domestic program cuts
NPR Β· Apr 3, 2026, 7:11 AM Β· read
Fundraising Angle
Trump's $1.5 trillion defense budget proves he's serious about winning the war with Iran β€” fund the fight, not the bureaucrats.
Hook Urgency74/100 β€” Send this week
1hStory Age
3-5 daysSend Window
74Signal Score
$25-45/kTop Yield
Signal Facts
SourceNPR
Categoriespolitical-general
Freshness10/10
Emotional Resonance7/10
Attributable Villain5/10
Real Consequences7/10
Time Sensitivity8/10
Composite Score74/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump budget seeks $1.5 trillion in defense spending alongside domestic. trump's $1.5 trillion defense budget proves he's se
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump budget seeks $1.5 trillion in defense spending alongside domestic. trump's $1.5 trillion defense budget proves he's serious about winning the war with iran β€” fund the fight, not the bureaucrats. we need you to check the record β€” [link]
264 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ Trump is calling for a major increase in defense spending alongside cuts in domestic spending
CNBC Β· Apr 3, 2026, 5:47 AM Β· read
Fundraising Angle
Trump is demanding record defense spending to protect America during the Iran war β€” the time to back him is right now.
Hook Urgency74/100 β€” Send this week
3hStory Age
3-5 daysSend Window
74Signal Score
$25-45/kTop Yield
Signal Facts
SourceCNBC
Categoriespolitical-general
Freshness10/10
Emotional Resonance7/10
Attributable Villain5/10
Real Consequences7/10
Time Sensitivity8/10
Composite Score74/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump is calling for a major increase in defense spending. trump is demanding record defense spending to protect america dur
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump is calling for a major increase in defense spending. trump is demanding record defense spending to protect america during the iran war β€” the time to back him is right now. we need you to check the record β€” [link]
241 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ Deputy killed in Ocean Springs gunfight with armed suspect
WAPT Β· Apr 2, 2026, 4:33 PM Β· read
Fundraising Angle
Deputy killed in Ocean Springs gunfight β€” a Mississippi officer died today serving his community and his family needs us.
Hook Urgency74/100 β€” Send this week
16hStory Age
3-5 daysSend Window
74Signal Score
$40-70/kTop Yield
Signal Facts
SourceWAPT
Categorieslaw-enforcement
Freshness7/10
Emotional Resonance9/10
Attributable Villain4/10
Real Consequences9/10
Time Sensitivity8/10
Composite Score74/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], deputy killed in ocean springs gunfight with armed suspect. deputy killed in ocean springs gunfight β€” a mississippi officer died tod
145 chars
MMS β€” 12-Laws
[firstname], deputy killed in ocean springs gunfight with armed suspect. deputy killed in ocean springs gunfight β€” a mississippi officer died today serving his community and his family needs us. we need you to take a peek β€” [link]
232 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Iran IRGC naval intelligence deputy chief killed in US-Israeli attack - Anadolu Ajansı
Anadolu AjansΔ± Β· Apr 3, 2026, 3:44 AM Β· read
Fundraising Angle
US-Israeli strike killed Iran's IRGC naval intelligence deputy chief β€” we're in an active war and the enemy is bleeding.
Hook Urgency74/100 β€” Send this week
5hStory Age
3-5 daysSend Window
74Signal Score
$40-70/kTop Yield
Signal Facts
SourceAnadolu AjansΔ±
Categorieslaw-enforcement
Freshness9/10
Emotional Resonance7/10
Attributable Villain6/10
Real Consequences8/10
Time Sensitivity7/10
Composite Score74/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], iran irgc naval intelligence deputy chief killed in us-israeli attack. us-israeli strike killed iran's irgc naval intelligence deput
145 chars
MMS β€” 12-Laws
[firstname], iran irgc naval intelligence deputy chief killed in us-israeli attack. us-israeli strike killed iran's irgc naval intelligence deputy chief β€” we're in an active war and the enemy is bleeding. we need you to just look β€” [link]
240 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Killeen vet’s surviving family has mortgage paid - fox44news.com
fox44news.com Β· Apr 3, 2026, 7:54 AM Β· read
Fundraising Angle
Killeen veteran's family had their mortgage paid off β€” when a hero falls, their family shouldn't lose the roof over their head too.
Hook Urgency74/100 β€” Send this week
1hStory Age
3-5 daysSend Window
74Signal Score
$25-45/kTop Yield
Signal Facts
Sourcefox44news.com
Categoriesveterans-k9
Freshness10/10
Emotional Resonance9/10
Attributable Villain2/10
Real Consequences9/10
Time Sensitivity7/10
Composite Score74/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], killeen vet’s surviving family has mortgage paid - fox44news.com. killeen veteran's family had their mortgage paid off β€” when a hero
145 chars
MMS β€” 12-Laws
[firstname], killeen vet’s surviving family has mortgage paid - fox44news.com. killeen veteran's family had their mortgage paid off β€” when a hero falls, their family shouldn't lose the roof over their head too. we need you to just look β€” [link]
246 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SemperK9 MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Hegseth asks Army's top uniformed officer to step down as U.S. wages war against Iran
PBS Β· Apr 2, 2026, 2:03 PM Β· read
Fundraising Angle
Army's top uniformed officer is out β€” Hegseth is cleaning house while Democrats cry about losing their Pentagon allies.
Hook Urgency72/100 β€” Send this week
18hStory Age
3-5 daysSend Window
72Signal Score
$55-80/kTop Yield
Signal Facts
SourcePBS
Categoriespolitical-senate, law-enforcement
Freshness7/10
Emotional Resonance8/10
Attributable Villain6/10
Real Consequences8/10
Time Sensitivity7/10
Composite Score72/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], hegseth asks army's top uniformed officer to step down as. army's top uniformed officer is out β€” hegseth is cleaning house w
145 chars
MMS β€” 12-Laws
[firstname|Patriot], hegseth asks army's top uniformed officer to step down as. army's top uniformed officer is out β€” hegseth is cleaning house while democrats cry about losing their pentagon allies. we need you to just look β€” [link]
235 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], hegseth asks army's top uniformed officer to step down as. army's top uniformed officer is out β€” hegseth is cleaning house while dem
145 chars
MMS β€” 12-Laws
[firstname], hegseth asks army's top uniformed officer to step down as. army's top uniformed officer is out β€” hegseth is cleaning house while democrats cry about losing their pentagon allies. we need you to just look β€” [link]
227 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
⚑ Tunnel to Towers Foundation Delivers 30 Mortgage-Free Homes to Gold Star Families
GlobeNewswire Β· Apr 3, 2026, 8:00 AM Β· read
Fundraising Angle
Tunnel to Towers just paid off 30 mortgages for Gold Star families TODAY β€” proof that giving heals the families of the fallen.
Hook Urgency72/100 β€” Send this week
1hStory Age
3-5 daysSend Window
72Signal Score
$15-30/kTop Yield
Signal Facts
SourceGlobeNewswire
Categoriesveterans-legacy
Freshness10/10
Emotional Resonance9/10
Attributable Villain2/10
Real Consequences9/10
Time Sensitivity6/10
Composite Score72/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], tunnel to towers foundation delivers 30 mortgage-free homes to gold. tunnel to towers just paid off 30 mortgages for gold star famil
145 chars
MMS β€” 12-Laws
[firstname], tunnel to towers foundation delivers 30 mortgage-free homes to gold. tunnel to towers just paid off 30 mortgages for gold star families today β€” proof that giving heals the families of the fallen. we need you to check the record β€” [link]
251 chars
9/11 Legacy est. $15-30/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send 9/11 Legacy MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Carlos L. Baez - t2t.org
t2t.org Β· Apr 3, 2026, 6:31 AM Β· read
Fundraising Angle
A fallen warrior's family honored β€” the 9/11 Legacy and Gold Star families mission in one story, raw and real.
Hook Urgency72/100 β€” Send this week
2hStory Age
3-5 daysSend Window
72Signal Score
$25-45/kTop Yield
Signal Facts
Sourcet2t.org
Categoriesveterans-k9
Freshness10/10
Emotional Resonance8/10
Attributable Villain2/10
Real Consequences9/10
Time Sensitivity7/10
Composite Score72/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH Β· 1 LOW)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], carlos l. baez - t2t.org. a fallen warrior's family honored β€” the 9/11 legacy and gold star families mission in one story, raw and r
145 chars
MMS β€” 12-Laws
[firstname], carlos l. baez - t2t.org. a fallen warrior's family honored β€” the 9/11 legacy and gold star families mission in one story, raw and real. we need you to just look β€” [link]
185 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
9/11 Legacy est. $15-30/k Β· Best: Tuesday, Wednesday
LOW
Execution Playbook
1
Send SemperK9 MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: 9/11 Legacy on Day 2
⚑ Two Bronx shootings in one hour leave pair of men dead as borough continues to be rocked by gun violence in 2026 - amNewYork
amNewYork Β· Apr 3, 2026, 6:15 AM Β· read
Fundraising Angle
Two men shot dead in the Bronx in one hour β€” New York's gun violence crisis is a Democrat-run failure affecting real families.
Hook Urgency71/100 β€” Send this week
2hStory Age
3-5 daysSend Window
71Signal Score
$40-70/kTop Yield
Signal Facts
SourceamNewYork
Categorieslaw-enforcement
Freshness10/10
Emotional Resonance6/10
Attributable Villain5/10
Real Consequences8/10
Time Sensitivity7/10
Composite Score71/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], two bronx shootings in one hour leave pair of men. two men shot dead in the bronx in one hour β€” new york's gun violence crisis is a
145 chars
MMS β€” 12-Laws
[firstname], two bronx shootings in one hour leave pair of men. two men shot dead in the bronx in one hour β€” new york's gun violence crisis is a democrat-run failure affecting real families. we need you to just look β€” [link]
226 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Illinois to install memorial signs for every fallen State Police officer
RiverBender.com Β· Apr 3, 2026, 6:15 AM Β· read
Fundraising Angle
Illinois is honoring every fallen state police officer with permanent memorial signs β€” a powerful hook for NCPD supporter engagement.
Hook Urgency70/100 β€” Send this week
2hStory Age
3-5 daysSend Window
70Signal Score
$40-70/kTop Yield
Signal Facts
SourceRiverBender.com
Categorieslaw-enforcement, veterans-legacy
Freshness10/10
Emotional Resonance7/10
Attributable Villain3/10
Real Consequences8/10
Time Sensitivity7/10
Composite Score70/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], illinois to install memorial signs for every fallen state police. illinois is honoring every fallen state police officer with perman
145 chars
MMS β€” 12-Laws
[firstname], illinois to install memorial signs for every fallen state police. illinois is honoring every fallen state police officer with permanent memorial signs β€” a powerful hook for ncpd supporter engagement. we need you to check the record β€” [link]
255 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], illinois to install memorial signs for every fallen state police. illinois is honoring every fallen state police officer with perman
145 chars
MMS β€” 12-Laws
[firstname], illinois to install memorial signs for every fallen state police. illinois is honoring every fallen state police officer with permanent memorial signs β€” a powerful hook for ncpd supporter engagement. we need you to check the record β€” [link]
255 chars
9/11 Legacy est. $15-30/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Miss. deputy killed in shootout with woman while responding to domestic disturbance
Police1 Β· Apr 2, 2026, 6:53 AM Β· read
Fundraising Angle
Mississippi deputy gunned down responding to a domestic disturbance β€” another officer is dead, another family is shattered, and we can help.
Hook Urgency70/100 β€” Send this week
26hStory Age
3-5 daysSend Window
70Signal Score
$40-70/kTop Yield
Signal Facts
SourcePolice1
Categorieslaw-enforcement
Freshness5/10
Emotional Resonance9/10
Attributable Villain4/10
Real Consequences9/10
Time Sensitivity8/10
Composite Score70/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], miss. deputy killed in shootout with woman while responding to. mississippi deputy gunned down responding to a domestic disturbance
145 chars
MMS β€” 12-Laws
[firstname], miss. deputy killed in shootout with woman while responding to. mississippi deputy gunned down responding to a domestic disturbance β€” another officer is dead, another family is shattered, and we can help. we need you to verify β€” [link]
250 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Republicans in Congress announce plan to end DHS shutdown, but political battle continues
PBS Β· Apr 2, 2026, 3:50 PM Β· read
Fundraising Angle
Democrats dragged out the DHS shutdown for weeks β€” Republicans finally forced a deal but Democrats are already spinning the story.
Hook Urgency68/100 β€” Send this week
17hStory Age
3-5 daysSend Window
68Signal Score
$55-80/kTop Yield
Signal Facts
SourcePBS
Categoriespolitical-house, political-general
Freshness7/10
Emotional Resonance6/10
Attributable Villain6/10
Real Consequences7/10
Time Sensitivity8/10
Composite Score68/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], republicans in congress announce plan to end dhs shutdown, but. democrats dragged out the dhs shutdown for weeks β€” republica
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans in congress announce plan to end dhs shutdown, but. democrats dragged out the dhs shutdown for weeks β€” republicans finally forced a deal but democrats are already spinning the story. we need you to verify β€” [link]
248 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], republicans in congress announce plan to end dhs shutdown, but. democrats dragged out the dhs shutdown for weeks β€” republica
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans in congress announce plan to end dhs shutdown, but. democrats dragged out the dhs shutdown for weeks β€” republicans finally forced a deal but democrats are already spinning the story. we need you to verify β€” [link]
248 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Trump says he’ll sign order to resume pay for Homeland Security. His move bypasses Congress
Federal News Network Β· Apr 2, 2026, 12:24 PM Β· read
Fundraising Angle
Trump bypassed Congress to pay DHS workers Democrats left without paychecks β€” he's protecting workers while Democrats played politics.
Hook Urgency68/100 β€” Send this week
20hStory Age
3-5 daysSend Window
68Signal Score
$55-80/kTop Yield
Signal Facts
SourceFederal News Network
Categoriespolitical-house, political-general
Freshness7/10
Emotional Resonance6/10
Attributable Villain6/10
Real Consequences7/10
Time Sensitivity8/10
Composite Score68/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], trump says he’ll sign order to resume pay for homeland. trump bypassed congress to pay dhs workers democrats left without pa
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump says he’ll sign order to resume pay for homeland. trump bypassed congress to pay dhs workers democrats left without paychecks β€” he's protecting workers while democrats played politics. we need you to verify β€” [link]
244 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump says he’ll sign order to resume pay for homeland. trump bypassed congress to pay dhs workers democrats left without pa
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump says he’ll sign order to resume pay for homeland. trump bypassed congress to pay dhs workers democrats left without paychecks β€” he's protecting workers while democrats played politics. we need you to verify β€” [link]
244 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Trump endorses Republican plan to end DHS shutdown
The Washington Post Β· Apr 2, 2026, 3:37 PM Β· read
Fundraising Angle
Trump stepped in personally to end the DHS shutdown Democrats created β€” he's fighting for border security while they played games.
Hook Urgency64/100 β€” Send this week
17hStory Age
3-5 daysSend Window
64Signal Score
$55-80/kTop Yield
Signal Facts
SourceThe Washington Post
Categoriespolitical-general
Freshness7/10
Emotional Resonance6/10
Attributable Villain5/10
Real Consequences6/10
Time Sensitivity8/10
Composite Score64/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], trump endorses republican plan to end dhs shutdown. trump stepped in personally to end the dhs shutdown democrats created β€”
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump endorses republican plan to end dhs shutdown. trump stepped in personally to end the dhs shutdown democrats created β€” he's fighting for border security while they played games. we need you to confirm β€” [link]
237 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump endorses republican plan to end dhs shutdown. trump stepped in personally to end the dhs shutdown democrats created β€”
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump endorses republican plan to end dhs shutdown. trump stepped in personally to end the dhs shutdown democrats created β€” he's fighting for border security while they played games. we need you to confirm β€” [link]
237 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Greensboro police officer shot, suspect dead in Hale County
WBRC Β· Apr 2, 2026, 7:48 PM Β· read
Fundraising Angle
Greensboro officer shot, suspect dead β€” another police officer faced lethal danger today doing the job others won't.
Hook Urgency64/100 β€” Send this week
13hStory Age
3-5 daysSend Window
64Signal Score
$40-70/kTop Yield
Signal Facts
SourceWBRC
Categorieslaw-enforcement
Freshness7/10
Emotional Resonance7/10
Attributable Villain3/10
Real Consequences8/10
Time Sensitivity7/10
Composite Score64/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], greensboro police officer shot, suspect dead in hale county. greensboro officer shot, suspect dead β€” another police officer faced le
145 chars
MMS β€” 12-Laws
[firstname], greensboro police officer shot, suspect dead in hale county. greensboro officer shot, suspect dead β€” another police officer faced lethal danger today doing the job others won't. we need you to verify β€” [link]
223 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Election measures capsize on the final day of Georgia’s 2026 legislative session
Georgia Recorder Β· Apr 3, 2026, 12:10 AM Β· read
Fundraising Angle
Georgia Democrats killed election integrity measures on the last legislative day β€” they're protecting ballot chaos for 2026.
Hook Urgency58/100 β€” Send this week
8hStory Age
3-5 daysSend Window
58Signal Score
$25-45/kTop Yield
Signal Facts
SourceGeorgia Recorder
Categoriespolitical-general
Freshness8/10
Emotional Resonance5/10
Attributable Villain5/10
Real Consequences5/10
Time Sensitivity6/10
Composite Score58/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], election measures capsize on the final day of georgia’s 2026. georgia democrats killed election integrity measures on the la
145 chars
MMS β€” 12-Laws
[firstname|Patriot], election measures capsize on the final day of georgia’s 2026. georgia democrats killed election integrity measures on the last legislative day β€” they're protecting ballot chaos for 2026. we need you to confirm β€” [link]
241 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ Speaker Johnson reverses his scathing criticism of the Senate's Homeland Security funding plan
Los Angeles Times Β· Apr 2, 2026, 3:42 PM Β· read
Fundraising Angle
Speaker Johnson finally got in line with the Senate DHS plan β€” Republican unity is fragile and Democrats know it.
Hook Urgency56/100 β€” Send this week
17hStory Age
3-5 daysSend Window
56Signal Score
$55-80/kTop Yield
Signal Facts
SourceLos Angeles Times
Categoriespolitical-senate
Freshness7/10
Emotional Resonance5/10
Attributable Villain4/10
Real Consequences5/10
Time Sensitivity7/10
Composite Score56/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], speaker johnson reverses his scathing criticism of the senate's homeland. speaker johnson finally got in line with the senat
145 chars
MMS β€” 12-Laws
[firstname|Patriot], speaker johnson reverses his scathing criticism of the senate's homeland. speaker johnson finally got in line with the senate dhs plan β€” republican unity is fragile and democrats know it. we need you to check the record β€” [link]
251 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸ›Political β€” General(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], speaker johnson reverses his scathing criticism of the senate's homeland. speaker johnson finally got in line with the senat
145 chars
MMS β€” 12-Laws
[firstname|Patriot], speaker johnson reverses his scathing criticism of the senate's homeland. speaker johnson finally got in line with the senate dhs plan β€” republican unity is fragile and democrats know it. we need you to check the record β€” [link]
251 chars
RNC est. $25-45/k Β· Best: Any
LOW
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
⚑ Your Tax Return Got DOGE’d
The Lever Β· Apr 2, 2026, 9:47 AM Β· read
Fundraising Angle
DOGE is reaching into your tax return β€” Democrats and media are spinning it as chaos but the waste was real.
Hook Urgency56/100 β€” Send this week
23hStory Age
3-5 daysSend Window
56Signal Score
$25-45/kTop Yield
Signal Facts
SourceThe Lever
Categoriespolitical-general, veterans-k9
Freshness7/10
Emotional Resonance5/10
Attributable Villain5/10
Real Consequences6/10
Time Sensitivity5/10
Composite Score56/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], your tax return got doge’d. doge is reaching into your tax return β€” democrats and media are spinning it as chaos but the was
145 chars
MMS β€” 12-Laws
[firstname|Patriot], your tax return got doge’d. doge is reaching into your tax return β€” democrats and media are spinning it as chaos but the waste was real. we need you to check the record β€” [link]
200 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], your tax return got doge’d. doge is reaching into your tax return β€” democrats and media are spinning it as chaos but the waste was r
145 chars
MMS β€” 12-Laws
[firstname], your tax return got doge’d. doge is reaching into your tax return β€” democrats and media are spinning it as chaos but the waste was real. we need you to check the record β€” [link]
192 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ Man who killed two people in North Ave. shooting sentenced to six years in prison
The Grand Junction Daily Sentinel Β· Apr 2, 2026, 8:43 PM Β· read
Fundraising Angle
Two murder victims, six years β€” the justice system is giving criminals discounted sentences while communities pay the price.
Hook Urgency56/100 β€” Send this week
12hStory Age
3-5 daysSend Window
56Signal Score
$40-70/kTop Yield
Signal Facts
SourceThe Grand Junction Daily Sentinel
Categorieslaw-enforcement
Freshness8/10
Emotional Resonance5/10
Attributable Villain6/10
Real Consequences6/10
Time Sensitivity3/10
Composite Score56/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], man who killed two people in north ave. shooting sentenced. two murder victims, six years β€” the justice system is giving criminals d
145 chars
MMS β€” 12-Laws
[firstname], man who killed two people in north ave. shooting sentenced. two murder victims, six years β€” the justice system is giving criminals discounted sentences while communities pay the price. we need you to just look β€” [link]
233 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ New York 5K Hoping to Raise Major Funds for Injured Veterans
Military.com Β· Apr 3, 2026, 2:00 AM Β· read
Fundraising Angle
New York 5K raising money for injured veterans β€” a grassroots giving hook for SoldierStrong and HeroBox.
Hook Urgency56/100 β€” Send this week
7hStory Age
3-5 daysSend Window
56Signal Score
$30-55/kTop Yield
Signal Facts
SourceMilitary.com
Categoriesveterans-service, veterans-k9
Freshness8/10
Emotional Resonance6/10
Attributable Villain3/10
Real Consequences6/10
Time Sensitivity5/10
Composite Score56/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], new york 5k hoping to raise major funds for injured. new york 5k raising money for injured veterans β€” a grassroots giving hook for s
145 chars
MMS β€” 12-Laws
[firstname], new york 5k hoping to raise major funds for injured. new york 5k raising money for injured veterans β€” a grassroots giving hook for soldierstrong and herobox. we need you to check the record β€” [link]
213 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SoldierStrong MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: SemperK9 on Day 2
⚑ Trump Claims Gold Star Families Told Him to β€˜Finish the Job’ in Iran
The Daily Signal Β· Apr 1, 2026, 6:58 PM Β· read
Fundraising Angle
Trump says Gold Star families told him to 'finish the job' in Iran β€” the families of the fallen are backing the fight.
Hook Urgency56/100 β€” Send this week
38hStory Age
3-5 daysSend Window
56Signal Score
$25-45/kTop Yield
Signal Facts
SourceThe Daily Signal
Categoriespolitical-general, veterans-legacy
Freshness4/10
Emotional Resonance7/10
Attributable Villain5/10
Real Consequences7/10
Time Sensitivity5/10
Composite Score56/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump claims gold star families told him to β€˜finish the. trump says gold star families told him to 'finish the job' in iran
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump claims gold star families told him to β€˜finish the. trump says gold star families told him to 'finish the job' in iran β€” the families of the fallen are backing the fight. we need you to check the record β€” [link]
239 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], trump claims gold star families told him to β€˜finish the. trump says gold star families told him to 'finish the job' in iran β€” the fa
145 chars
MMS β€” 12-Laws
[firstname], trump claims gold star families told him to β€˜finish the. trump says gold star families told him to 'finish the job' in iran β€” the families of the fallen are backing the fight. we need you to check the record β€” [link]
231 chars
9/11 Legacy est. $15-30/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ House Republicans kvetch anew about DHS funding plan
Politico Β· Apr 2, 2026, 12:49 PM Β· read
Fundraising Angle
House Republicans are fighting each other over DHS funding β€” Democrats are watching them crack while border security hangs in the balance.
Hook Urgency54/100 β€” Send this week
20hStory Age
3-5 daysSend Window
54Signal Score
$55-80/kTop Yield
Signal Facts
SourcePolitico
Categoriespolitical-house, political-general
Freshness7/10
Emotional Resonance5/10
Attributable Villain5/10
Real Consequences5/10
Time Sensitivity5/10
Composite Score54/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], house republicans kvetch anew about dhs funding plan. house republicans are fighting each other over dhs funding β€” democrats
145 chars
MMS β€” 12-Laws
[firstname|Patriot], house republicans kvetch anew about dhs funding plan. house republicans are fighting each other over dhs funding β€” democrats are watching them crack while border security hangs in the balance. we need you to check the record β€” [link]
256 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], house republicans kvetch anew about dhs funding plan. house republicans are fighting each other over dhs funding β€” democrats
145 chars
MMS β€” 12-Laws
[firstname|Patriot], house republicans kvetch anew about dhs funding plan. house republicans are fighting each other over dhs funding β€” democrats are watching them crack while border security hangs in the balance. we need you to check the record β€” [link]
256 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Trump endorses funding ICE and Border Patrol in GOP-only bill
BorderReport Β· Apr 1, 2026, 4:45 PM Β· read
Fundraising Angle
Trump is going around Democrats to fund ICE and Border Patrol directly β€” he won't let them defund border security.
Hook Urgency54/100 β€” Send this week
40hStory Age
3-5 daysSend Window
54Signal Score
$55-80/kTop Yield
Signal Facts
SourceBorderReport
Categoriespolitical-general
Freshness4/10
Emotional Resonance6/10
Attributable Villain5/10
Real Consequences6/10
Time Sensitivity6/10
Composite Score54/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], trump endorses funding ice and border patrol in gop-only bill. trump is going around democrats to fund ice and border patrol
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump endorses funding ice and border patrol in gop-only bill. trump is going around democrats to fund ice and border patrol directly β€” he won't let them defund border security. we need you to verify β€” [link]
231 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump endorses funding ice and border patrol in gop-only bill. trump is going around democrats to fund ice and border patrol
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump endorses funding ice and border patrol in gop-only bill. trump is going around democrats to fund ice and border patrol directly β€” he won't let them defund border security. we need you to verify β€” [link]
231 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Patriot Paws in Rockwall marks 20th anniversary providing free service dogs - NBC 5 Dallas
NBC 5 Dallas-Fort Worth Β· Apr 2, 2026, 3:24 PM Β· read
Fundraising Angle
Service dog org marks 20 years providing free service dogs to veterans β€” a powerful legacy hook for SemperK9 and the bond that heals PTSD.
Hook Urgency54/100 β€” Send this week
17hStory Age
3-5 daysSend Window
54Signal Score
$25-45/kTop Yield
Signal Facts
SourceNBC 5 Dallas-Fort Worth
Categoriesveterans-k9
Freshness7/10
Emotional Resonance7/10
Attributable Villain2/10
Real Consequences7/10
Time Sensitivity4/10
Composite Score54/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], patriot paws in rockwall marks 20th anniversary providing free service. service dog org marks 20 years providing free service dogs t
145 chars
MMS β€” 12-Laws
[firstname], patriot paws in rockwall marks 20th anniversary providing free service. service dog org marks 20 years providing free service dogs to veterans β€” a powerful legacy hook for semperk9 and the bond that heals ptsd. we need you to confirm β€” [link]
257 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SemperK9 MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Service dog transforms life of Marine veteran struggling with PTSD
MSN Β· Apr 1, 2026, 2:30 PM Β· read
Fundraising Angle
Marine veteran's life transformed by a service dog β€” a visceral, personal story that shows exactly what SemperK9 donors are funding.
Hook Urgency54/100 β€” Send this week
42hStory Age
3-5 daysSend Window
54Signal Score
$30-55/kTop Yield
Signal Facts
SourceMSN
Categoriesveterans-service, veterans-k9
Freshness4/10
Emotional Resonance8/10
Attributable Villain3/10
Real Consequences8/10
Time Sensitivity4/10
Composite Score54/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], service dog transforms life of marine veteran struggling with ptsd. marine veteran's life transformed by a service dog β€” a visceral,
145 chars
MMS β€” 12-Laws
[firstname], service dog transforms life of marine veteran struggling with ptsd. marine veteran's life transformed by a service dog β€” a visceral, personal story that shows exactly what semperk9 donors are funding. we need you to just look β€” [link]
249 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SoldierStrong MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: SemperK9 on Day 2
⚑ Meeks, Kaine Lead Democrats in Letter Warning Against Trump Admin’s Failed Cuba Policy
House.gov Β· Apr 2, 2026, 2:30 PM Β· read
Fundraising Angle
Democrats writing foreign policy letters trying to undermine Trump's Cuba policy β€” Meeks and Kaine going around the president.
Hook Urgency53/100 β€” Send this week
18hStory Age
3-5 daysSend Window
53Signal Score
$25-45/kTop Yield
Signal Facts
SourceHouse.gov
Categoriespolitical-house, political-general
Freshness7/10
Emotional Resonance5/10
Attributable Villain6/10
Real Consequences4/10
Time Sensitivity4/10
Composite Score53/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], meeks, kaine lead democrats in letter warning against trump admin’s. democrats writing foreign policy letters trying to unde
145 chars
MMS β€” 12-Laws
[firstname|Patriot], meeks, kaine lead democrats in letter warning against trump admin’s. democrats writing foreign policy letters trying to undermine trump's cuba policy β€” meeks and kaine going around the president. we need you to take a peek β€” [link]
254 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ Georgia U.S. Senate Election 2026: Latest Polls
The New York Times Β· Apr 3, 2026, 4:16 AM Β· read
Fundraising Angle
Georgia 2026 senate race tightening β€” donors need to fund the ground game NOW before Democrats lock in momentum.
Hook Urgency52/100 β€” Send this week
4hStory Age
3-5 daysSend Window
52Signal Score
$55-80/kTop Yield
Signal Facts
SourceThe New York Times
Categoriespolitical-senate, political-general
Freshness9/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences4/10
Time Sensitivity6/10
Composite Score52/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], georgia u.s. senate election 2026: latest polls. georgia 2026 senate race tightening β€” donors need to fund the ground game n
145 chars
MMS β€” 12-Laws
[firstname|Patriot], georgia u.s. senate election 2026: latest polls. georgia 2026 senate race tightening β€” donors need to fund the ground game now before democrats lock in momentum. we need you to just look β€” [link]
218 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], georgia u.s. senate election 2026: latest polls. georgia 2026 senate race tightening β€” donors need to fund the ground game n
145 chars
MMS β€” 12-Laws
[firstname|Patriot], georgia u.s. senate election 2026: latest polls. georgia 2026 senate race tightening β€” donors need to fund the ground game now before democrats lock in momentum. we need you to just look β€” [link]
218 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
⚑ Maine U.S. Senate Election 2026: Latest Polls
The New York Times Β· Apr 3, 2026, 4:41 AM Β· read
Fundraising Angle
Maine senate race is in play β€” Susan Collins' seat or a new fight, either way Republicans need resources to hold it.
Hook Urgency52/100 β€” Send this week
4hStory Age
3-5 daysSend Window
52Signal Score
$55-80/kTop Yield
Signal Facts
SourceThe New York Times
Categoriespolitical-senate, political-general
Freshness9/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences4/10
Time Sensitivity6/10
Composite Score52/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], maine u.s. senate election 2026: latest polls. maine senate race is in play β€” susan collins' seat or a new fight, either way
145 chars
MMS β€” 12-Laws
[firstname|Patriot], maine u.s. senate election 2026: latest polls. maine senate race is in play β€” susan collins' seat or a new fight, either way republicans need resources to hold it. we need you to check the record β€” [link]
227 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], maine u.s. senate election 2026: latest polls. maine senate race is in play β€” susan collins' seat or a new fight, either way
145 chars
MMS β€” 12-Laws
[firstname|Patriot], maine u.s. senate election 2026: latest polls. maine senate race is in play β€” susan collins' seat or a new fight, either way republicans need resources to hold it. we need you to check the record β€” [link]
227 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
⚑ Republicans unveil plan to end partial government shutdown
BBC Β· Apr 1, 2026, 3:43 PM Β· read
Fundraising Angle
Republicans finally unveiled the plan to end the DHS shutdown Democrats caused β€” the battle for border security isn't over.
Hook Urgency52/100 β€” Send this week
41hStory Age
3-5 daysSend Window
52Signal Score
$55-80/kTop Yield
Signal Facts
SourceBBC
Categoriespolitical-general
Freshness4/10
Emotional Resonance5/10
Attributable Villain5/10
Real Consequences6/10
Time Sensitivity6/10
Composite Score52/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], republicans unveil plan to end partial government shutdown. republicans finally unveiled the plan to end the dhs shutdown de
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans unveil plan to end partial government shutdown. republicans finally unveiled the plan to end the dhs shutdown democrats caused β€” the battle for border security isn't over. we need you to confirm β€” [link]
238 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], republicans unveil plan to end partial government shutdown. republicans finally unveiled the plan to end the dhs shutdown de
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans unveil plan to end partial government shutdown. republicans finally unveiled the plan to end the dhs shutdown democrats caused β€” the battle for border security isn't over. we need you to confirm β€” [link]
238 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Republicans in Congress say they have a deal to end the record-long shutdown at DHS
NPR Β· Apr 1, 2026, 2:27 PM Β· read
Fundraising Angle
Republicans finally have a deal to end the record-long DHS shutdown Democrats held as hostage β€” the longest shutdown in history.
Hook Urgency52/100 β€” Send this week
42hStory Age
3-5 daysSend Window
52Signal Score
$55-80/kTop Yield
Signal Facts
SourceNPR
Categoriespolitical-house, political-general
Freshness4/10
Emotional Resonance5/10
Attributable Villain5/10
Real Consequences6/10
Time Sensitivity6/10
Composite Score52/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], republicans in congress say they have a deal to end. republicans finally have a deal to end the record-long dhs shutdown dem
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans in congress say they have a deal to end. republicans finally have a deal to end the record-long dhs shutdown democrats held as hostage β€” the longest shutdown in history. we need you to just look β€” [link]
238 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], republicans in congress say they have a deal to end. republicans finally have a deal to end the record-long dhs shutdown dem
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans in congress say they have a deal to end. republicans finally have a deal to end the record-long dhs shutdown democrats held as hostage β€” the longest shutdown in history. we need you to just look β€” [link]
238 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Witnesses decry escalation of force after Baltimore police officer shoots man armed with knife, gun - WBAL
WBAL-TV Β· Apr 2, 2026, 3:46 PM Β· read
Fundraising Angle
Baltimore protesters defending a knife-wielding suspect against police β€” the war on law enforcement is playing out in real time.
Hook Urgency52/100 β€” Send this week
17hStory Age
3-5 daysSend Window
52Signal Score
$40-70/kTop Yield
Signal Facts
SourceWBAL-TV
Categorieslaw-enforcement
Freshness7/10
Emotional Resonance4/10
Attributable Villain5/10
Real Consequences5/10
Time Sensitivity5/10
Composite Score52/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], witnesses decry escalation of force after baltimore police officer shoots. baltimore protesters defending a knife-wielding suspect a
145 chars
MMS β€” 12-Laws
[firstname], witnesses decry escalation of force after baltimore police officer shoots. baltimore protesters defending a knife-wielding suspect against police β€” the war on law enforcement is playing out in real time. we need you to just look β€” [link]
252 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ One Team, One Medicine: Defying the Storm to Save K-9 Lives - army.mil
army.mil Β· Apr 2, 2026, 1:41 PM Β· read
Fundraising Angle
Army K-9 unit story β€” bridges military service dog angle for SemperK9, warmth and mission tie-in.
Hook Urgency52/100 β€” Send this week
19hStory Age
3-5 daysSend Window
52Signal Score
$25-45/kTop Yield
Signal Facts
Sourcearmy.mil
Categoriesveterans-k9
Freshness7/10
Emotional Resonance6/10
Attributable Villain2/10
Real Consequences7/10
Time Sensitivity4/10
Composite Score52/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], one team, one medicine: defying the storm to save k-9. army k-9 unit story β€” bridges military service dog angle for semperk9, warmth
145 chars
MMS β€” 12-Laws
[firstname], one team, one medicine: defying the storm to save k-9. army k-9 unit story β€” bridges military service dog angle for semperk9, warmth and mission tie-in. we need you to confirm β€” [link]
199 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SemperK9 MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Trump tariff fallout: Some industries grapple with lingering effects one year later
CNBC Β· Apr 3, 2026, 4:30 AM Β· read
Fundraising Angle
Trump's tariffs are showing real economic results β€” donors who backed him from the start are seeing their investment pay off.
Hook Urgency51/100 β€” Send this week
4hStory Age
3-5 daysSend Window
51Signal Score
$25-45/kTop Yield
Signal Facts
SourceCNBC
Categoriespolitical-general
Freshness9/10
Emotional Resonance4/10
Attributable Villain4/10
Real Consequences5/10
Time Sensitivity4/10
Composite Score51/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump tariff fallout: some industries grapple with lingering effects one. trump's tariffs are showing real economic results
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump tariff fallout: some industries grapple with lingering effects one. trump's tariffs are showing real economic results β€” donors who backed him from the start are seeing their investment pay off. we need you to verify β€” [link]
253 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
⚑ Suspect killed by police following shooting report in Westmont
KTLA Β· Apr 3, 2026, 5:31 AM Β· read
Fundraising Angle
Suspect shot by Westmont police β€” officer did their job, routine enforcement action, low fundraising urgency.
Hook Urgency51/100 β€” Send this week
3hStory Age
3-5 daysSend Window
51Signal Score
$40-70/kTop Yield
Signal Facts
SourceKTLA
Categorieslaw-enforcement, veterans-k9
Freshness10/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences5/10
Time Sensitivity4/10
Composite Score51/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], suspect killed by police following shooting report in westmont. suspect shot by westmont police β€” officer did their job, routine enf
145 chars
MMS β€” 12-Laws
[firstname], suspect killed by police following shooting report in westmont. suspect shot by westmont police β€” officer did their job, routine enforcement action, low fundraising urgency. we need you to take a peek β€” [link]
224 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], suspect killed by police following shooting report in westmont. suspect shot by westmont police β€” officer did their job, routine enf
145 chars
MMS β€” 12-Laws
[firstname], suspect killed by police following shooting report in westmont. suspect shot by westmont police β€” officer did their job, routine enforcement action, low fundraising urgency. we need you to take a peek β€” [link]
224 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Illinois State Police officers killed in the line of duty to be honored
KWQC Β· Apr 1, 2026, 2:26 PM Β· read
Fundraising Angle
Illinois state police officers killed in the line of duty are getting the recognition they deserve β€” but their families still need our support.
Hook Urgency50/100 β€” Send this week
42hStory Age
3-5 daysSend Window
50Signal Score
$40-70/kTop Yield
Signal Facts
SourceKWQC
Categorieslaw-enforcement
Freshness4/10
Emotional Resonance6/10
Attributable Villain3/10
Real Consequences7/10
Time Sensitivity5/10
Composite Score50/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], illinois state police officers killed in the line of duty. illinois state police officers killed in the line of duty are getting the
145 chars
MMS β€” 12-Laws
[firstname], illinois state police officers killed in the line of duty. illinois state police officers killed in the line of duty are getting the recognition they deserve β€” but their families still need our support. we need you to take a peek β€” [link]
253 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Officials to honor ISP officers killed in the line of duty - kfvs12.com
kfvs12.com Β· Apr 1, 2026, 9:53 AM Β· read
Fundraising Angle
ISP officers killed in the line of duty are being honored β€” but honoring them costs nothing while protecting their families costs everything.
Hook Urgency50/100 β€” Send this week
47hStory Age
3-5 daysSend Window
50Signal Score
$40-70/kTop Yield
Signal Facts
Sourcekfvs12.com
Categorieslaw-enforcement
Freshness4/10
Emotional Resonance6/10
Attributable Villain3/10
Real Consequences7/10
Time Sensitivity5/10
Composite Score50/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], officials to honor isp officers killed in the line of. isp officers killed in the line of duty are being honored β€” but honoring them
145 chars
MMS β€” 12-Laws
[firstname], officials to honor isp officers killed in the line of. isp officers killed in the line of duty are being honored β€” but honoring them costs nothing while protecting their families costs everything. we need you to verify β€” [link]
242 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ Father tells how death of 'beautiful soul' led to fatal DMPD shooting
The Des Moines Register Β· Apr 3, 2026, 2:30 AM Β· read
Fundraising Angle
Des Moines police shooting aftermath β€” complicated story, not a clean fundraising hook.
Hook Urgency50/100 β€” Send this week
6hStory Age
3-5 daysSend Window
50Signal Score
$40-70/kTop Yield
Signal Facts
SourceThe Des Moines Register
Categorieslaw-enforcement
Freshness9/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences5/10
Time Sensitivity4/10
Composite Score50/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], father tells how death of 'beautiful soul' led to fatal. des moines police shooting aftermath β€” complicated story, not a clean fundr
145 chars
MMS β€” 12-Laws
[firstname], father tells how death of 'beautiful soul' led to fatal. des moines police shooting aftermath β€” complicated story, not a clean fundraising hook. we need you to confirm β€” [link]
191 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
⚑ What veterans want you to know about the war with Iran - wbur.org
wbur.org Β· Apr 1, 2026, 5:44 PM Β· read
Fundraising Angle
Veterans speak about what it's like to be at war with Iran β€” first-person voices add urgency to military support asks.
Hook Urgency50/100 β€” Send this week
39hStory Age
3-5 daysSend Window
50Signal Score
$30-55/kTop Yield
Signal Facts
Sourcewbur.org
Categoriesveterans-service
Freshness4/10
Emotional Resonance6/10
Attributable Villain3/10
Real Consequences7/10
Time Sensitivity5/10
Composite Score50/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], what veterans want you to know about the war with. veterans speak about what it's like to be at war with iran β€” first-person voices
145 chars
MMS β€” 12-Laws
[firstname], what veterans want you to know about the war with. veterans speak about what it's like to be at war with iran β€” first-person voices add urgency to military support asks. we need you to verify β€” [link]
215 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send SoldierStrong MMS this week β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ A Year After DOGE Cuts, GSA Now Plans to Hire Hundreds of Employees
WIRED Β· Apr 3, 2026, 4:05 AM Β· read
Fundraising Angle
DOGE made the right cuts at GSA β€” now bureaucrats are sneaking rehires back in while no one is watching.
Hook Urgency49/100 β€” Monitor
4hStory Age
1-2 weeksSend Window
49Signal Score
$25-45/kTop Yield
Signal Facts
SourceWIRED
Categoriespolitical-general, veterans-k9
Freshness9/10
Emotional Resonance4/10
Attributable Villain4/10
Real Consequences3/10
Time Sensitivity4/10
Composite Score49/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], a year after doge cuts, gsa now plans to hire. doge made the right cuts at gsa β€” now bureaucrats are sneaking rehires back i
145 chars
MMS β€” 12-Laws
[firstname|Patriot], a year after doge cuts, gsa now plans to hire. doge made the right cuts at gsa β€” now bureaucrats are sneaking rehires back in while no one is watching. we need you to just look β€” [link]
208 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], a year after doge cuts, gsa now plans to hire. doge made the right cuts at gsa β€” now bureaucrats are sneaking rehires back in while
145 chars
MMS β€” 12-Laws
[firstname], a year after doge cuts, gsa now plans to hire. doge made the right cuts at gsa β€” now bureaucrats are sneaking rehires back in while no one is watching. we need you to just look β€” [link]
200 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send RNC MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
πŸ“‘ Republican leaders in Congress say they'll pursue a path to ending the partial shutdown
PBS Β· Apr 1, 2026, 1:20 PM Β· read
Fundraising Angle
Republican leaders forced a path to end the Democrat-caused DHS shutdown β€” they fought and won.
Hook Urgency49/100 β€” Monitor
43hStory Age
1-2 weeksSend Window
49Signal Score
$55-80/kTop Yield
Signal Facts
SourcePBS
Categoriespolitical-house, political-general, veterans-k9
Freshness4/10
Emotional Resonance5/10
Attributable Villain5/10
Real Consequences6/10
Time Sensitivity5/10
Composite Score49/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], republican leaders in congress say they'll pursue a path to. republican leaders forced a path to end the democrat-caused dhs
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republican leaders in congress say they'll pursue a path to. republican leaders forced a path to end the democrat-caused dhs shutdown β€” they fought and won. we need you to check the record β€” [link]
220 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], republican leaders in congress say they'll pursue a path to. republican leaders forced a path to end the democrat-caused dhs
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republican leaders in congress say they'll pursue a path to. republican leaders forced a path to end the democrat-caused dhs shutdown β€” they fought and won. we need you to check the record β€” [link]
220 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], republican leaders in congress say they'll pursue a path to. republican leaders forced a path to end the democrat-caused dhs shutdow
145 chars
MMS β€” 12-Laws
[firstname], republican leaders in congress say they'll pursue a path to. republican leaders forced a path to end the democrat-caused dhs shutdown β€” they fought and won. we need you to check the record β€” [link]
212 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send SLF MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ WWII Veteran Who Fought in Tunisia With 1st Armored Division Dies at 107
Military.com Β· Apr 3, 2026, 2:00 AM Β· read
Fundraising Angle
WWII veteran dies at 107 β€” a powerful heritage hook for SoldierStrong and 9/11 Legacy on the debt we owe the Greatest Generation.
Hook Urgency49/100 β€” Monitor
7hStory Age
1-2 weeksSend Window
49Signal Score
$30-55/kTop Yield
Signal Facts
SourceMilitary.com
Categoriesveterans-service
Freshness8/10
Emotional Resonance6/10
Attributable Villain2/10
Real Consequences5/10
Time Sensitivity3/10
Composite Score49/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], wwii veteran who fought in tunisia with 1st armored division. wwii veteran dies at 107 β€” a powerful heritage hook for soldierstrong
145 chars
MMS β€” 12-Laws
[firstname], wwii veteran who fought in tunisia with 1st armored division. wwii veteran dies at 107 β€” a powerful heritage hook for soldierstrong and 9/11 legacy on the debt we owe the greatest generation. we need you to check the record β€” [link]
247 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send SoldierStrong MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Republicans Finally Will Pass Bipartisan Senate Bill to Fund Homeland Security
House.gov Β· Apr 1, 2026, 2:28 PM Β· read
Fundraising Angle
Senate finally passed DHS funding β€” it took months of Democrat obstruction before Republicans forced the issue.
Hook Urgency48/100 β€” Monitor
42hStory Age
1-2 weeksSend Window
48Signal Score
$55-80/kTop Yield
Signal Facts
SourceHouse.gov
Categoriespolitical-senate, political-house, political-general
Freshness4/10
Emotional Resonance5/10
Attributable Villain4/10
Real Consequences5/10
Time Sensitivity6/10
Composite Score48/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], republicans finally will pass bipartisan senate bill to fund homeland. senate finally passed dhs funding β€” it took months of
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans finally will pass bipartisan senate bill to fund homeland. senate finally passed dhs funding β€” it took months of democrat obstruction before republicans forced the issue. we need you to take a peek β€” [link]
241 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], republicans finally will pass bipartisan senate bill to fund homeland. senate finally passed dhs funding β€” it took months of
145 chars
MMS β€” 12-Laws
[firstname|Patriot], republicans finally will pass bipartisan senate bill to fund homeland. senate finally passed dhs funding β€” it took months of democrat obstruction before republicans forced the issue. we need you to take a peek β€” [link]
241 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send SLF MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
πŸ“‘ Brevard County Sheriff’s Office to Host 2026 Brevard Law Ride at New Veterans Memorial Park
Space Coast Daily Β· Apr 2, 2026, 9:05 PM Β· read
Fundraising Angle
Brevard County law ride at Veterans Memorial Park β€” community support for officers and veterans, warm event tie-in hook.
Hook Urgency48/100 β€” Monitor
11hStory Age
1-2 weeksSend Window
48Signal Score
$40-70/kTop Yield
Signal Facts
SourceSpace Coast Daily
Categorieslaw-enforcement, veterans-service
Freshness8/10
Emotional Resonance5/10
Attributable Villain2/10
Real Consequences5/10
Time Sensitivity4/10
Composite Score48/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], brevard county sheriff’s office to host 2026 brevard law ride. brevard county law ride at veterans memorial park β€” community support
145 chars
MMS β€” 12-Laws
[firstname], brevard county sheriff’s office to host 2026 brevard law ride. brevard county law ride at veterans memorial park β€” community support for officers and veterans, warm event tie-in hook. we need you to verify β€” [link]
229 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], brevard county sheriff’s office to host 2026 brevard law ride. brevard county law ride at veterans memorial park β€” community support
145 chars
MMS β€” 12-Laws
[firstname], brevard county sheriff’s office to host 2026 brevard law ride. brevard county law ride at veterans memorial park β€” community support for officers and veterans, warm event tie-in hook. we need you to verify β€” [link]
229 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send NCPD MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Elon Poll: Cooper maintains wide name recognition lead in NC Senate race
Elon University Β· Apr 2, 2026, 3:21 PM Β· read
Fundraising Angle
NC senate race shows Republican challenger can catch the Democrat β€” early money now determines who wins.
Hook Urgency46/100 β€” Monitor
17hStory Age
1-2 weeksSend Window
46Signal Score
$55-80/kTop Yield
Signal Facts
SourceElon University
Categoriespolitical-senate
Freshness7/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences4/10
Time Sensitivity5/10
Composite Score46/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(5 HIGH)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], elon poll: cooper maintains wide name recognition lead in nc. nc senate race shows republican challenger can catch the democ
145 chars
MMS β€” 12-Laws
[firstname|Patriot], elon poll: cooper maintains wide name recognition lead in nc. nc senate race shows republican challenger can catch the democrat β€” early money now determines who wins. we need you to check the record β€” [link]
230 chars
SLF est. $55-80/k Β· Best: Tuesday, Thursday
HIGH
NRSC est. $40-65/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Hinson est. $35-55/k Β· Best: Tuesday, Wednesday, Thursday
HIGH
Moody est. $35-55/k Β· Best: Tuesday, Thursday
HIGH
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸ›Political β€” General(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], elon poll: cooper maintains wide name recognition lead in nc. nc senate race shows republican challenger can catch the democ
145 chars
MMS β€” 12-Laws
[firstname|Patriot], elon poll: cooper maintains wide name recognition lead in nc. nc senate race shows republican challenger can catch the democrat β€” early money now determines who wins. we need you to check the record β€” [link]
230 chars
RNC est. $25-45/k Β· Best: Any
LOW
Execution Playbook
1
Send SLF MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRSC, Hinson, Moody, Rogers on Day 2
πŸ“‘ Veterans could serve as school resource officers under new bill
KBTX News 3 Β· Apr 2, 2026, 7:49 AM Β· read
Fundraising Angle
Veterans serving as school resource officers β€” a bipartisan win that ties military service to community safety.
Hook Urgency46/100 β€” Monitor
25hStory Age
1-2 weeksSend Window
46Signal Score
$40-70/kTop Yield
Signal Facts
SourceKBTX News 3
Categorieslaw-enforcement, veterans-service
Freshness5/10
Emotional Resonance5/10
Attributable Villain3/10
Real Consequences5/10
Time Sensitivity5/10
Composite Score46/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new bill. veterans serving as school resource officers β€” a bipartisan win tha
145 chars
MMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new bill. veterans serving as school resource officers β€” a bipartisan win that ties military service to community safety. we need you to just look β€” [link]
225 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new bill. veterans serving as school resource officers β€” a bipartisan win tha
145 chars
MMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new bill. veterans serving as school resource officers β€” a bipartisan win that ties military service to community safety. we need you to just look β€” [link]
225 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send NCPD MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Veterans could serve as school resource officers under new Louisiana bill
WAFB Β· Apr 2, 2026, 8:22 AM Β· read
Fundraising Angle
Louisiana bill lets veterans serve as school resource officers β€” practical policy that honors military service.
Hook Urgency46/100 β€” Monitor
24hStory Age
1-2 weeksSend Window
46Signal Score
$40-70/kTop Yield
Signal Facts
SourceWAFB
Categorieslaw-enforcement, veterans-service
Freshness5/10
Emotional Resonance5/10
Attributable Villain3/10
Real Consequences5/10
Time Sensitivity5/10
Composite Score46/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new louisiana. louisiana bill lets veterans serve as school resource officers
145 chars
MMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new louisiana. louisiana bill lets veterans serve as school resource officers β€” practical policy that honors military service. we need you to just look β€” [link]
230 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new louisiana. louisiana bill lets veterans serve as school resource officers
145 chars
MMS β€” 12-Laws
[firstname], veterans could serve as school resource officers under new louisiana. louisiana bill lets veterans serve as school resource officers β€” practical policy that honors military service. we need you to just look β€” [link]
230 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send NCPD MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Missouri House passes bill to study psilocybin therapy for veterans and first responders
Missouri Independent Β· Apr 2, 2026, 9:52 AM Β· read
Fundraising Angle
Missouri studying psilocybin therapy for vets and first responders β€” a bipartisan signal on mental health, moderate hook for SoldierStrong.
Hook Urgency44/100 β€” Monitor
23hStory Age
1-2 weeksSend Window
44Signal Score
$25-45/kTop Yield
Signal Facts
SourceMissouri Independent
Categoriespolitical-house, political-general, veterans-service, veterans-k9, veterans-support
Freshness7/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences4/10
Time Sensitivity4/10
Composite Score44/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], missouri house passes bill to study psilocybin therapy for veterans. missouri studying psilocybin therapy for vets and first
145 chars
MMS β€” 12-Laws
[firstname|Patriot], missouri house passes bill to study psilocybin therapy for veterans. missouri studying psilocybin therapy for vets and first responders β€” a bipartisan signal on mental health, moderate hook for soldierstrong. we need you to just look β€” [link]
265 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(3 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], missouri house passes bill to study psilocybin therapy for veterans. missouri studying psilocybin therapy for vets and first respond
145 chars
MMS β€” 12-Laws
[firstname], missouri house passes bill to study psilocybin therapy for veterans. missouri studying psilocybin therapy for vets and first responders β€” a bipartisan signal on mental health, moderate hook for soldierstrong. we need you to just look β€” [link]
257 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
HeroBox est. $20-40/k Β· Best: Any
HIGH
Execution Playbook
1
Send RNC MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
πŸ“‘ Ribbon Cutting Celebrated For Veterans Assistance Commission Of Will County - 1340 WJOL
1340 WJOL Β· Apr 3, 2026, 4:26 AM Β· read
Fundraising Angle
Veterans assistance commission ribbon cutting β€” positive community story, low urgency for fundraising.
Hook Urgency44/100 β€” Monitor
4hStory Age
1-2 weeksSend Window
44Signal Score
$30-55/kTop Yield
Signal Facts
Source1340 WJOL
Categoriesveterans-service
Freshness9/10
Emotional Resonance4/10
Attributable Villain2/10
Real Consequences4/10
Time Sensitivity3/10
Composite Score44/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], ribbon cutting celebrated for veterans assistance commission of will county. veterans assistance commission ribbon cutting β€” positiv
145 chars
MMS β€” 12-Laws
[firstname], ribbon cutting celebrated for veterans assistance commission of will county. veterans assistance commission ribbon cutting β€” positive community story, low urgency for fundraising. we need you to check the record β€” [link]
235 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send SoldierStrong MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Bordentown Township’s Veterans Advisory Committee Hosting Info Session on Tuesday Night
TAPinto Β· Apr 3, 2026, 8:00 AM Β· read
Fundraising Angle
Veterans advisory committee info session β€” local civic event, no national fundraising hook.
Hook Urgency42/100 β€” Monitor
1hStory Age
1-2 weeksSend Window
42Signal Score
$30-55/kTop Yield
Signal Facts
SourceTAPinto
Categoriesveterans-service
Freshness10/10
Emotional Resonance3/10
Attributable Villain1/10
Real Consequences3/10
Time Sensitivity4/10
Composite Score42/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], bordentown township’s veterans advisory committee hosting info session on tuesday. veterans advisory committee info session β€” local
145 chars
MMS β€” 12-Laws
[firstname], bordentown township’s veterans advisory committee hosting info session on tuesday. veterans advisory committee info session β€” local civic event, no national fundraising hook. we need you to just look β€” [link]
223 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send SoldierStrong MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Small Business Administrator Kelly Loeffler, Rep. Tom Barrett tour Lansing business, tout Trump administration policies
WILX Β· Apr 2, 2026, 3:48 PM Β· read
Fundraising Angle
Trump administration economic wins are real β€” a Michigan/Lansing angle for Rogers donors watching results.
Hook Urgency41/100 β€” Monitor
17hStory Age
1-2 weeksSend Window
41Signal Score
$35-55/kTop Yield
Signal Facts
SourceWILX
Categoriespolitical-general, veterans-k9
Freshness7/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences3/10
Time Sensitivity3/10
Composite Score41/100
Client Groups & 12-Laws Hooks
πŸ›Senate & Political(1 LOW)
β–Ό
12-Laws Creative Hooks β€” Senate & Political
SMS β€” 12-Laws
[firstname|Patriot], small business administrator kelly loeffler, rep. tom barrett tour lansing. trump administration economic wins are real β€” a
145 chars
MMS β€” 12-Laws
[firstname|Patriot], small business administrator kelly loeffler, rep. tom barrett tour lansing. trump administration economic wins are real β€” a michigan/lansing angle for rogers donors watching results. we need you to confirm β€” [link]
237 chars
Rogers est. $35-55/k Β· Best: Monday, Tuesday, Thursday
LOW
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], small business administrator kelly loeffler, rep. tom barrett tour lansing. trump administration economic wins are real β€” a
145 chars
MMS β€” 12-Laws
[firstname|Patriot], small business administrator kelly loeffler, rep. tom barrett tour lansing. trump administration economic wins are real β€” a michigan/lansing angle for rogers donors watching results. we need you to confirm β€” [link]
237 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], small business administrator kelly loeffler, rep. tom barrett tour lansing. trump administration economic wins are real β€” a michigan
145 chars
MMS β€” 12-Laws
[firstname], small business administrator kelly loeffler, rep. tom barrett tour lansing. trump administration economic wins are real β€” a michigan/lansing angle for rogers donors watching results. we need you to confirm β€” [link]
229 chars
SemperK9 est. $25-45/k Β· Best: Tuesday, Wednesday
HIGH
Execution Playbook
1
Send Rogers MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Trump reverses course with urgent hiring push
MSN Β· Apr 3, 2026, 12:44 AM Β· read
Fundraising Angle
Government hiring reversal signals bureaucratic pushback against DOGE β€” the swamp fights back every time we're not watching.
Hook Urgency40/100 β€” Monitor
8hStory Age
1-2 weeksSend Window
40Signal Score
$25-45/kTop Yield
Signal Facts
SourceMSN
Categoriespolitical-general
Freshness8/10
Emotional Resonance3/10
Attributable Villain3/10
Real Consequences3/10
Time Sensitivity3/10
Composite Score40/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], trump reverses course with urgent hiring push. government hiring reversal signals bureaucratic pushback against doge β€” the s
145 chars
MMS β€” 12-Laws
[firstname|Patriot], trump reverses course with urgent hiring push. government hiring reversal signals bureaucratic pushback against doge β€” the swamp fights back every time we're not watching. we need you to take a peek β€” [link]
230 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
πŸ“‘ Teen Killed in Cleburne County Crash, Another Injured
WBMA Β· Apr 3, 2026, 5:35 AM Β· read
Fundraising Angle
Teen traffic fatality β€” tragic but not a fundraising signal for DB clients.
Hook Urgency39/100 β€” Monitor
3hStory Age
1-2 weeksSend Window
39Signal Score
$40-70/kTop Yield
Signal Facts
SourceWBMA
Categorieslaw-enforcement
Freshness10/10
Emotional Resonance2/10
Attributable Villain1/10
Real Consequences4/10
Time Sensitivity3/10
Composite Score39/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 MOD)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], teen killed in cleburne county crash, another injured. teen traffic fatality β€” tragic but not a fundraising signal for db clients. t
145 chars
MMS β€” 12-Laws
[firstname], teen killed in cleburne county crash, another injured. teen traffic fatality β€” tragic but not a fundraising signal for db clients. we need you to take a peek β€” [link]
181 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
MODERATE
Execution Playbook
1
Send NCPD MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Personalizing Cancer Care For Veterans | VA Houston Health Care | Veterans Affairs - VA.gov Home | Veterans Affairs
VA.gov Home | Veterans Affairs Β· Apr 1, 2026, 3:02 PM Β· read
Fundraising Angle
VA cancer care personalization β€” positive VA story, mild hook for SoldierStrong on innovation in veteran care.
Hook Urgency38/100 β€” Monitor
41hStory Age
1-2 weeksSend Window
38Signal Score
$25-45/kTop Yield
Signal Facts
SourceVA.gov Home | Veterans Affairs
Categoriespolitical-general, veterans-service
Freshness4/10
Emotional Resonance4/10
Attributable Villain3/10
Real Consequences5/10
Time Sensitivity3/10
Composite Score38/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], personalizing cancer care for veterans | va houston health care. va cancer care personalization β€” positive va story, mild ho
145 chars
MMS β€” 12-Laws
[firstname|Patriot], personalizing cancer care for veterans | va houston health care. va cancer care personalization β€” positive va story, mild hook for soldierstrong on innovation in veteran care. we need you to take a peek β€” [link]
234 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], personalizing cancer care for veterans | va houston health care. va cancer care personalization β€” positive va story, mild hook for s
145 chars
MMS β€” 12-Laws
[firstname], personalizing cancer care for veterans | va houston health care. va cancer care personalization β€” positive va story, mild hook for soldierstrong on innovation in veteran care. we need you to take a peek β€” [link]
226 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
πŸ“‘ Diplomacy During War: Priorities for the Trump Administration
The Washington Institute Β· Apr 2, 2026, 11:02 PM Β· read
Fundraising Angle
Foreign policy strategy piece β€” useful background but no immediate fundraising hook for most clients.
Hook Urgency36/100 β€” Monitor
9hStory Age
1-2 weeksSend Window
36Signal Score
$25-45/kTop Yield
Signal Facts
SourceThe Washington Institute
Categoriespolitical-general
Freshness8/10
Emotional Resonance3/10
Attributable Villain2/10
Real Consequences3/10
Time Sensitivity2/10
Composite Score36/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], diplomacy during war: priorities for the trump administration. foreign policy strategy piece β€” useful background but no imme
145 chars
MMS β€” 12-Laws
[firstname|Patriot], diplomacy during war: priorities for the trump administration. foreign policy strategy piece β€” useful background but no immediate fundraising hook for most clients. we need you to verify β€” [link]
218 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2
πŸ“‘ Anchorage police say cause of man’s death still unclear after officer shot at him
Alaska Public Media Β· Apr 2, 2026, 5:21 PM Β· read
Fundraising Angle
Anchorage officer-involved shooting under investigation β€” insufficient detail for a fundraising angle right now.
Hook Urgency36/100 β€” Monitor
15hStory Age
1-2 weeksSend Window
36Signal Score
$40-70/kTop Yield
Signal Facts
SourceAlaska Public Media
Categorieslaw-enforcement
Freshness7/10
Emotional Resonance3/10
Attributable Villain2/10
Real Consequences3/10
Time Sensitivity3/10
Composite Score36/100
Client Groups & 12-Laws Hooks
πŸš”Law Enforcement(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Law Enforcement
SMS β€” 12-Laws
[firstname], anchorage police say cause of man’s death still unclear after. anchorage officer-involved shooting under investigation β€” insufficien
145 chars
MMS β€” 12-Laws
[firstname], anchorage police say cause of man’s death still unclear after. anchorage officer-involved shooting under investigation β€” insufficient detail for a fundraising angle right now. we need you to confirm β€” [link]
222 chars
NCPD est. $40-70/k Β· Best: Thursday, Friday
HIGH
Execution Playbook
1
Send NCPD MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ Top Franchise Opportunities for Veterans in the U.S. - L'Express Franchise
L'Express Franchise Β· Apr 3, 2026, 3:18 AM Β· read
Fundraising Angle
Veterans franchise opportunities β€” no fundraising angle, career/business story.
Hook Urgency36/100 β€” Monitor
5hStory Age
1-2 weeksSend Window
36Signal Score
$30-55/kTop Yield
Signal Facts
SourceL'Express Franchise
Categoriesveterans-service
Freshness9/10
Emotional Resonance3/10
Attributable Villain1/10
Real Consequences3/10
Time Sensitivity2/10
Composite Score36/100
Client Groups & 12-Laws Hooks
πŸŽ–Veterans & Military(1 HIGH)
β–Ό
12-Laws Creative Hooks β€” Veterans & Military
SMS β€” 12-Laws
[firstname], top franchise opportunities for veterans in the u.s. - l'express. veterans franchise opportunities β€” no fundraising angle, career/bu
145 chars
MMS β€” 12-Laws
[firstname], top franchise opportunities for veterans in the u.s. - l'express. veterans franchise opportunities β€” no fundraising angle, career/business story. we need you to just look β€” [link]
194 chars
SoldierStrong est. $30-55/k Β· Best: Wednesday, Thursday
HIGH
Execution Playbook
1
Send SoldierStrong MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Single client send β€” maximize frequency window
πŸ“‘ The Limits of Trump’s Regime Capture Strategy from Venezuela to Cuba
War on the Rocks Β· Apr 3, 2026, 12:33 AM Β· read
Fundraising Angle
Academic foreign policy analysis β€” no direct fundraising angle for standard DB clients.
Hook Urgency32/100 β€” Monitor
8hStory Age
1-2 weeksSend Window
32Signal Score
$25-45/kTop Yield
Signal Facts
SourceWar on the Rocks
Categoriespolitical-general
Freshness8/10
Emotional Resonance2/10
Attributable Villain2/10
Real Consequences2/10
Time Sensitivity2/10
Composite Score32/100
Client Groups & 12-Laws Hooks
πŸ›Political β€” General(2 HIGH)
β–Ό
12-Laws Creative Hooks β€” Political β€” General
SMS β€” 12-Laws
[firstname|Patriot], the limits of trump’s regime capture strategy from venezuela to. academic foreign policy analysis β€” no direct fundraising an
145 chars
MMS β€” 12-Laws
[firstname|Patriot], the limits of trump’s regime capture strategy from venezuela to. academic foreign policy analysis β€” no direct fundraising angle for standard db clients. we need you to check the record β€” [link]
216 chars
RNC est. $25-45/k Β· Best: Any
HIGH
NRCC est. $30-50/k Β· Best: Monday, Tuesday, Thursday
HIGH
Execution Playbook
1
Send RNC MMS when slot opens β€” story has multi-day shelf life
2
Use 12-Laws hook above β€” opener ≀10 words, false-object CTA, [link] at end
3
MMS image: editorial treatment matching headline, <600KB
4
Monitor for escalation β€” upgrade if new developments break
5
Stagger: NRCC on Day 2