1
SHORT SHAME HITS HARDEST
Yield Index: 5.38 | Sample: 37 polls | Lift: 3.8x vs average
"We trusted you, [firstname|Friend]. Prove us right--fix your voter profile IMMEDIATELY: [link]"
— Cr-1881SMS, YI 8.06, 26 polls, $8,517
2
THE SECRET MESSAGE PATTERN IS GOLD
Yield Index: 14.42 | Sample: 15 polls | Status: Under-exploited
"The National Republican Senatorial Committee has sent you a secret message, please review within the next 15 minutes: [link]"
— Cr-1658SMS, YI 14.42, 15 polls, $7,892
3
DON JR. IS THE CLOSER
Yield Index: 3.98 | Sample: 18 polls | Revenue: $27K
"I'm not going to play this game any more, [firstname|Fellow Conservative]. This is the most important election year ever. My father and I need you to verify your voter profile right now."
— Cr-1121, YI 3.98, 18 polls, $27,136
4
EMOJI BOOST IS REAL (+16% YI)
With Emoji: YI 1.63 | Without: YI 1.40 | Sample: 802 vs 3,793 polls
"💔 How can we win, [firstname|Friend]? Your absence in rallying behind Trump is a setback. FINAL CALL: Show your support, verify your commitment, complete the audit: [link]"
— Cr-1137, YI 5.93, 11 polls, $10,744
5
TED CRUZ "FIGHT OF MY LIFE" IS EVERGREEN
Yield Index: 3.31 | Polls: 55 | Revenue: $74K
"[firstname|Patriot], this is Ted Cruz & I'm in the fight of my life. It all comes down to this: [link]"
— Cr-1486SMS, YI 3.31, 55 polls, $74,079
6
DEADLINE + LIST REMOVAL = URGENCY
Yield Index: 8.57 | Sample: 16 polls | Pattern: FINAL WARNING frame
"This is your FINAL WARNING before we remove your name from our Trusted Republican List. You only have HOURS LEFT to fix this mistake."
— Cr-1748, YI 8.57, 16 polls, $9,804
7
SOCIAL PROOF WITH EMAILS WORKS
Yield Index: 4.09 | Sample: 19 polls | Revenue: $21K
"📧 Here's what other committed patriots look like in your community: kyle__@gmail.com: VOTING FOR REPUBLICANS..."
— Cr-1381, YI 4.09, 19 polls, $20,711
8
DEMOCRATS PANICKING = REPUBLICAN ENERGY
Yield Index: 4.77 | Sample: 36 polls | Key: Direct quotes
"🧐 Democrats are turning on their own party: 'This is worse than 2016... Our party is so weak and so diminished.'"
— Cr-1726, YI 4.77, 36 polls, $15,715
9
BINARY POLLS SCALE INFINITELY (LOW YI)
Yield Index: -0.29 | Polls: 174 | Revenue: $197K | Use: Volume only
"Who are you voting for? KAMALA HARRIS & TIM WALZ: [link] PRESIDENT TRUMP & JD VANCE: [link]"
— Cr-1358SMS, YI -0.29, 174 polls, $196,958
10
MYSTERY + COUNTDOWN = ENGAGEMENT
Yield Index: 1.51 | Polls: 47 | Revenue: $58K
"*Alert* Message from [Ted Cruz] will be gone in 13 minutes. See the message before permanent removal > [link]"
— Cr-1387SMS, YI 1.51, 47 polls, $58,028
🏆 Top 10 Winners by Winner Score
Winner Score = 50% Efficiency + 30% Scale + 20% Adoption
We trusted you, [firstname|Friend].
Prove us right--fix your voter profile IMMEDIATELY: [link]
We can't believe what you did, [firstname|Friend].
President Trump DEFEATED Kamala Harris because of loyal supporters LIKE YOU.
Now, it's time to FIX our country.
Our team has put together a special survey that we need YOU to take ASAP.
Complete it here > [link]
I wish someone would respond. 😢
We sent you multiple alerts. We handpicked you. And still NO RESPONSE.
This is your FINAL WARNING before we remove your name from our Trusted Republican List.
You only have HOURS LEFT to fix this mistake.
🔴 Secure your Republican Status NOW → [link]
The National Republican Senatorial Committee has sent you a secret message, please review within the next 15 minutes: [link]
[firstname|Patriot], this is Ted Cruz & I'm in the fight of my life.
It all comes down to this: [link]
⚠️ The Cr-1243 Case Study: Volume ≠ Quality
There's something we haven't told you yet, [firstname|Friend]. This is Donald Trump Jr.
Completing our survey is crucial >> [link]
We need 1500 more responses to finalize our data in [zipcode|your area].
Confirm your Republican Voting Status >> [link]
Verdict: Scaled on operational convenience, not creative excellence.
218 polls in July 2024 alone. Good enough to scale, not good enough to celebrate.
📱 Format: SMS vs MMS
MMS = higher raw revenue/send, SMS = better normalized performance
🎣 Hook Type Performance
Insider/Exclusive
55 polls
Urgency/Deadline
61 polls
Trump/Identity
1,248 polls
😀 Emoji Impact
+16% lift with emoji
📈 Expansion Funnel
| Stage |
Creatives |
% of Total |
Revenue |
Avg Yield Index |
| Tested (1 poll) |
1,021 |
75.9% |
$47,327 |
-0.88 |
| Repeat (2-4 polls) |
160 |
11.9% |
$104,339 |
3.56 |
| Scaled (5-9 polls) |
74 |
5.5% |
$227,671 |
3.81 |
| Evergreen (10+ polls) |
90 |
6.7% |
$3,265,399 |
2.35 |
Key insight: Tested → Repeat shows massive YI jump (from -0.88 to 3.56).
The first repeat is the signal that a creative works.