Overall Yield/Send
$0.031
↓ 65% post-election
Click-Through Rate
5.44%
Industry avg: 2.1%
Conversion Rate
0.146%
683 polls analyzed
Total Revenue
$136K
Top 20 = 77%
MMS vs SMS Lift
+127%
MMS: $0.055 vs SMS: $0.024
Top Creative Yield
$0.153
Cr-293 (guilt escalation)
Yield/Send Over Time
Post-Election Decline
MMS vs SMS Performance
MMS Wins
Decile Performance (Yield/Send)
D10 = 7.3x Test Pool
Creative Distribution (80/20 Rule)
Top 15% = Winners
🔥 Data-Backed Insights
Trump Mention = 8.4x Lift
Creatives mentioning Trump yield $0.010 median vs $0.001 without. It's the single strongest predictor of performance.
8.4x
Multi-Voice Narrative Wins
Using 1st/2nd/3rd person mix yields $0.088/send — 3.7x better than 2nd-person-only ($0.024). Stop defaulting to "you."
3.7x lift
MMS Is Non-Negotiable
Top 7 creatives by yield are ALL MMS. 127% yield premium over SMS. Higher CTR (6.09% vs 5.26%) and 2x conversion rate.
$0.055/send
Lara Trump Is Top Signer
Messages signed by Lara Trump consistently outperform other signers. Her name appears in 4 of the top 10 creatives.
#1 signer
Wednesday Is Best Day
Wednesday yield: $0.038/send. Friday is worst at $0.022. Schedule your winners for Wednesdays. Test losers on Fridays.
Wed > Fri by 73%
Most Creatives Lose Money
Median yield is $0.002/send (barely break-even). Only top ~15% are profitable. You need volume testing + fast kill switches.
85% losers
🏆 Top 20 Creatives by Yield/Send
| # | Creative | Type | Yield/Send | Revenue | Sends | Performance | Preview |
|---|
🧪 AI Creative Scoring Engine
Paste any SMS/MMS draft. Scored against 500 real RNC creatives with proven performance data.
🎯
Paste a creative and click Analyze
Scoring based on 500 real creatives
🧬 Winning Creative Archetypes
Data-proven patterns from the top-performing creatives. Click any archetype to auto-fill the scorer.
Archetype Performance Comparison
💰 Revenue Projection Calculator
Model your next campaign using real RNC benchmarks.
$0
Projected Revenue
$0
Total Send Cost
$0
Net Revenue
0%
ROI
Revenue Projection Over Time
⚔️ A/B Test Predictor
Paste two creative variants. Get a predicted winner with estimated revenue lift over 100K sends.
✉️ VERSION A
✉️ VERSION B
⚔️
Paste two variants and click Predict Winner
🛡️ Compliance & Carrier Risk Scanner
Check for TCPA compliance risks, carrier filtering triggers, and deliverability red flags before you send.
🛡️
Paste a creative and scan for compliance risks
Checks: TCPA, carrier filtering, spam triggers, deliverability
🔍 NRSC Vendor Competitive Landscape
FEC-sourced spending data for digital fundraising vendors at the NRSC.
TMA Direct
#1 Digital Fundraising
$2.58M
37.4% share
Frontline Strategies
#2 — Head-to-head competitor
$1.42M
20.6% share
Arena Communications
#3
$0.82M
11.9% share
DonorBureau ⭐
#4 — ONLY vendor doing digital + list acq
$557K
8.1% share
✓ Unique dual-capability positioning
NRSC Vendor Market Share
DonorBureau's Edge
Only vendor spanning both digital fundraising AND list acquisition at NRSC. No competitor has this dual capability — it's a defensible moat.
Name Consistency Issue
DonorBureau appears under 4 different name variations in FEC filings. This fragments their visible market share and makes competitive analysis harder for outsiders.
Growth Opportunity
Gap between #3 Arena ($0.82M) and #4 DonorBureau ($557K) is $263K. With AI-optimized creative (the data in this dashboard), that gap is closable in one cycle.
💎 The Opportunity: CampaignCopy.ai
You have something nobody else in political fundraising has: real performance data from 500+ creatives across 683 sends, with actual revenue attribution. Every other consultant is guessing. You have the receipts.
The political SMS/MMS fundraising market is part of a $12.6B SMS marketing industry (2026). Political committees spent $6.4B on digital in the 2024 cycle. AI consulting rates are $150-450/hr, with campaign projects starting at $35K+. You're currently giving away your AI-optimization expertise as a salaried employee. Time to productize.
📦 Product: AI-Calibrated Creative Intelligence
Scout
$1,500
/month
- Pre-send creative scoring (up to 50/mo)
- Weekly performance benchmarks
- MMS vs SMS recommendations
- Day-of-week optimization
- Email support
Commander
$4,000
/month
- Everything in Scout
- AI-generated creative banks (50 options/week)
- A/B test design with predicted winners
- Archetype-matched variations
- Monthly strategy call (1hr)
- FEC competitive intelligence reports
War Room
$8,000
/month
- Everything in Commander
- Dedicated creative director (you)
- Unlimited scoring + generation
- Custom dashboards per committee
- Real-time campaign optimization
- Performance guarantee: beat baseline or refund
🎯 Target Market (Cycle 2026)
- Primary: Republican committees, PACs, and campaigns doing SMS/MMS fundraising (100+ active committees spending $50K+/year on digital)
- Secondary: Democratic committees (no DB FEC presence = untapped market). Adapt the same framework.
- Tertiary: Nonprofit fundraisers (veterans, law enforcement, faith-based) — they text donors too, with zero data science
💰 Revenue Model
Conservative Scenario
5 Scout clients + 2 Commander clients
$15,500/mo
$186K/year — replaces DonorBureau salary
Growth Scenario (6mo)
8 Scout + 5 Commander + 2 War Room
$48,000/mo
$576K/year — with AI doing 80% of the work
Scale Scenario (12mo)
SaaS self-serve + enterprise tiers
$100K+/mo
$1.2M+ ARR — platform play
🚀 Start This Week
Monday-Tuesday
Polish this War Room dashboard into a sales demo. Add a "Request Access" form. Buy campaigncopy.ai domain ($12).
Wednesday-Thursday
Reach out to 10 GOP consultants/campaign managers you know from NRSC/RNC network. Send the dashboard link + "I built something with our real data."
Friday
Post a thread on X: "I analyzed 500 political SMS creatives. Here's what actually works." Thread the top 5 insights. Link to a waitlist. This IS the marketing.
Week 2
Offer 2-3 pilot clients free scoring for 30 days. Collect testimonials. Publish a case study: "How AI-Optimized Creative Increased Yield 3x."
🔌 Alternative Play: The Political Creative API
Gemini's counter-proposal (and it's good): Instead of selling dashboards, sell the model itself as an API.
A simple endpoint (/scoreCreative) that SMS platforms embed directly in their UI.
Embed in Platforms
Sell to DonorBureau, Tatango, RumbleUp, Opn Sesame. They add "Creative Score" to their send flow. Revenue share on improved performance.
B2B API
Data Flywheel
API partners feed back anonymized performance data. Model gets smarter with every send. Proprietary advantage compounds.
∞ Scale
Agency Co-Pilot Framing
Don't replace consultants — arm them. "You + AI vs. Everyone Else." Validates their intuition with data. Justifies their fees.
Zero friction
🧠 Why This Works
- You already do this work. You compressed 5-6 hrs/day to 1-2 hrs using AI. Sell those saved hours.
- Zero competition. Nobody is selling AI-calibrated political SMS creative scoring. The market doesn't even know this exists.
- Proprietary data moat. 500 real creatives with revenue data. No one can replicate this without months of A/B testing.
- Election cycle timing. 2026 midterms = every committee is spending RIGHT NOW. The window is open.
- AI does the work. Claude generates the creative, scores it, runs the analysis. Your time: strategy calls + relationship management.
- DonorBureau synergy. This doesn't compete with your W-2. It ENHANCES it — makes you more valuable to DB AND generates independent revenue.