Open-source database of SMS creatives, tagged by persuasion tactic

COMING SOON

The Taxonomy Your Creative Deserves

Every SMS campaign is a persuasion experiment. We're building the open database that tags every creative by its psychological leverβ€”so you can learn from what's working.

2,400+
Creatives
12
Tactics
$4.2M
Tested Spend

Persuasion Taxonomy

⚑
Urgency
Time-bound offers that create FOMO and push immediate action.
"24 hours" "Last chance" "Expires"
πŸ‘₯
Social Proof
Leveraging community behavior to validate the decision.
"Join 10,000+" "Others chose" "Trending"
πŸŽ–οΈ
Authority Voice
Expert or institutional endorsement to build trust.
"Dr. says" "Research shows" "As seen in"
πŸ“‰
Loss Aversion
Framing the cost of inaction as greater than the cost of action.
"Don't miss out" "Leaving money" "Once gone"
🎭
Identity Trigger
Appealing to self-concept and group membership.
"For leaders" "Smart investors" "Join the tribe"
πŸ’Ž
Exclusivity
Limited access that creates perceived value and status.
"Members only" "Invited" "VIP access"