🔍
830K+
Zero Conversion Sends
18.23%
Worst Unsub Rate
0.07%
Worst CTR
10
Worst Creatives

🚫 Zero Conversion Campaigns

Medicare Advocacy (Cr-62SMS)
Medicare Advantage Majority · 23 campaigns
0 Donors
Send Volume 830,394
830K
Sent
0
Donors
0.41-0.96%
CTR Range

💡 Lesson: Advocacy campaigns need different success metrics. If CPA-focused, track acquisitions not donors. Otherwise, creative/offer mismatch.

Sustainable Rx Pricing (Cr-56SMS)
Campaign for Sustainable Rx Pricing · 13 campaigns
0 Donors
Send Volume 275,057
275K
Sent
0
Donors
L2 Left
List

💡 Lesson: Audience-platform alignment matters. Left-leaning audiences + WinRed = trust barrier. Test ActBlue or neutral platforms.

Shai Fund (Cr-02SMS)
Shai Fund · DB Donors
0 Donors
Send Volume 46,000
46K
Sent
0
Donors
0.58%
CTR

💡 Lesson: Cause-specific nonprofits need cause-aligned audiences. Test Jewish community lists or Israel-supporting segments.

Coalition Future (Cr-40SMS)
Coalition to Empower our Future · DB Responders
11.24% Unsub
Send Volume 13,995
14K
Sent
0
Donors
11.24%
Unsub Rate

💡 Lesson: 11%+ unsub rate = audience rejection. Pause campaign immediately. Test completely different messaging or list segment.

🔴 High Unsubscribe Campaigns

Husted Ohio Senate (Cr-05SMS)
John Husted (OH-Sen) · DB Donors
🚨 18.23%
4,997
Sent
18.23%
Unsub Rate
0
Donors

💡 Lesson: State-specific candidates to national lists = fatigue. Ohio candidates should target Ohio donors or use softer intro messaging.

Kiggans VA-02 (Cr-07SMS)
Jen Kiggans (VA-02) · DB Donors
🚨 17.24%
4,999
Sent
17.24%
Unsub Rate
0
Donors

💡 Lesson: District-level candidates need district-level lists. National sends are list-burners with no upside.

Jim Jordan (Cr-266SMS)
Jim Jordan (OH-4) · DB Donors
11.53%
5,004
Sent
11.53%
Unsub Rate
3.42%
CTR

💡 Lesson: Famous names get clicks but not necessarily donations. Landing page/ask mismatch. Test lower first-ask amounts.

Senate Leadership Fund (Cr-55SMS)
Senate Leadership Fund · DB Donors
8.21%
4,991
Sent
8.21%
Unsub Rate
PAC
Type

💡 Lesson: PAC frequency management needed. Track PAC sends per contact. Consider PAC suppression windows.

📉 Low Engagement Patterns

Hillsdale College (Em-176)
Email · American Liberty News
0.07% CTR
71,027
Sent
0.07%
CTR
~50
Clicks

💡 Lesson: Sub-0.1% CTR = deliverability problem OR subject line failure. Check spam rates first, then A/B test subjects.

CPA Acquisitions List Pattern
Multiple Clients · Consistent underperformance
0.5-0.8% CTR
Multiple
Campaigns
<1%
Avg CTR
Pattern
Type

💡 Lesson: CPA Acquisitions list may be exhausted or poorly matched. Consider list hygiene audit or retirement.

L2 Soft Suppressions Pattern
1-2 STOPS → 3-8 STOPS → 9+ STOPS
8%+ Unsubs
9+ STOPS
Worst Tier
0.41%
CTR
8%+
Unsub

💡 Lesson: STOP-count lists are last resort only. Expected ROI should account for high unsub/complaint costs.

⚠️ Worst Performing Creatives

Creative Total Sent Donors Revenue Conv Rate Campaigns
Cr-62SMS 830,394 0 $8,958 (CPA) 0.00% 23
Cr-20SMSb 341,107 0 $3,984 (CPA) 0.00% 27
Cr-56SMS 275,057 0 $1,415 (CPA) 0.00% 13
Cr-23SMS 98,441 0 $452 (CPA) 0.00% 6
Cr-36SMS 80,588 0 $235 0.00% 9
Cr-148SMS 64,263 0 $585 (CPA) 0.00% 6
Cr-87SMS 57,955 0 $1,365 (CPA) 0.00% 5
Cr-09 43,768 0 $1,062 (CPA) 0.00% 5
Cr-03b 40,993 0 $847 (CPA) 0.00% 8
Cr-02c 35,666 0 $465 0.00% 8

💡 Note: Some campaigns track CPA (acquisitions) rather than donations. Check campaign goals before assuming failure.

🚷 Lists to Avoid or Audit

L2 Soft Suppressions (9+ STOPS)
0.41% CTR, 8%+ unsub
🚨 Last resort only
CPA Acquisitions
Sub-1% CTR across clients
🔍 Hygiene audit or retire
L2 Independent Leaning + WinRed
Political platform mismatch
🔄 Use different platform

☠️ When to Kill a Campaign

📊

Unsub Rate

> 5%
⏸️ Pause and investigate
🚨

Unsub Rate

> 10%
☠️ Kill immediately
👆

CTR

< 0.5%
🔄 Test new creative
📧

CTR

< 0.2%
🔍 Check deliverability
💸

Zero Conversion

> 50K sends
🎯 Re-evaluate offer/audience

📋 Failure Patterns Summary

1
🎯 Audience-Platform Mismatch
Left-leaning audiences on WinRed (right-leaning platform) consistently underperform. Political infrastructure matters.
2
📍 Local Candidates, National Lists
OH-4, VA-02, and similar hyper-local candidates sent to national lists hit 15-18% unsub rates. Geographic targeting required.
3
📊 CPA vs. Donation Confusion
Many "zero donor" campaigns are CPA-focused. Success metrics need explicit definition before launch.
4
⭐ High-Profile Name ≠ High Conversion
Famous names (Jim Jordan) get clicks but not donations. Clicks without conversion = landing page / ask mismatch.
5
😴 PAC Fatigue
PAC sends to donor lists showing elevated unsub rates. Frequency management needed.