02 · Writing & Media

Essays on how AI
actually changes the work.

Field notes from the operator's seat — exact workflows, real costs, and the occasional unhinged overnight build. Also published weekly on Hello, AI.

01 ● New · Essay

I replaced a $75K analyst with a $20/month agent.

Not metaphorically. The exact workflow, real costs, and what happened when I stress-tested it on breaking news while I was asleep.

03.01.26
02 ● Essay

The "90-minute CMO" is a lie.

The productivity story about AI is real. It's also the least interesting part. Here's the reframe that matters.

03.01.26
03 ● Essay

The long tail is back — and this time it has an agent.

Chris Anderson's 2004 thesis, applied to marketing tactics. AI agents just changed the math.

03.01.26
04 ● Essay

What running digital for a presidential campaign taught me about AI.

Three principles from the campaign trail, applied to how operators should actually work with AI.

05 ● Analysis

The X "For You" feed algorithm, decoded.

A working breakdown of how the 2026 ranking actually behaves — and what it means for reach.

05.15.26
06 ● Essay

I put 3 AI agents in one group chat.

What happened when a small team of agents had to coordinate in a shared thread — the good, the weird, and the useful.

03.02.26